Jojo Siwa Debuts New Brunette Hair in Sequin Top, Skinny Jeans and Sparkly High-Tops

Ella Chochrek

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Jojo Siwa showed off a new brunette hairdo as she stepped out to Hollywood hotspot Craig’s in Los Angeles last night.

The 17-year-old singer and actress embraced her traditional glitzy aesthetic in an embellished furry bomber jacket, worn over a fuchsia sequined button-down top. On the bottom, she wore matte black skinny jeans, completing the look with a glistening silver pair of high-top sneakers.

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Siwa wore her newly brunette locks pulled into a side ponytail, accessorizing with an oversize hot pink bow covered in rhinestones. She was spotted outside Craig’s entering her customized vehicle, which comes in bright colors with an image in her likeness.

Although last night was the first time Siwa was photographed outside her home as a brunette, fans of the “Dance Moms” alum already got a peek at the new hairstyle via a TikTok posted over the weekend. In the video, a blonde Siwa dances and sings along to the Miley Cyrus song “Can’t Be Tamed,” spinning around to reveal brown hair done up in the same high ponytail. The star then undoes the updo, offering a rare look at her untamed tresses. The viral video was viewed more than 9.4 million times and has received 1.8 million likes, along with 60,300 comments.



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Following in the tradition of other pop stars, Siwa has become known for a signature look. The teen almost always can be found in a high side ponytail with an oversize bow, and when it comes to apparel, she typically embraces bold colors and sparkles aplenty — so apart from the change in hair color, last night’s look was right in line with what fans might expect from her.

In addition to being known for her signature style, Siwa has a fashion line of her own, offering girls’ apparel and accessories with bright colors and glitter. Her namesake label offers everything from graphic T-shirts to sequined bomber jackets, as well as bow-adorned slides and sneakers.

Below, we’ve rounded up a selection of fun girls’ footwear from Siwa’s eponymous fashion brand.

Jojo Siwa, slides
Jojo Siwa, slides

To Buy: Jojo Siwa Bows Are My Superpower Slide Sandals, $15.

Jojo Siwa, sneakers
Jojo Siwa, sneakers

To Buy: Jojo Siwa Girls’ High Top Reversible Sequin Sneakers, $35 (was $40).

Jojo Siwa, sparkly sneakers
Jojo Siwa, sparkly sneakers

To Buy: Jojo Siwa Slip On Reversible Sequin Sneaker, $40.

For a look at Jojo Siwa’s best street style ensembles through the years, click through the gallery.

All products featured have been independently selected and curated by our editorial team. If you buy something through our retail links, we may earn commission and the retailer may receive certain auditable data for accounting purposes. 

Launch Gallery: Jojo Siwa's Best Shoe Style Through the Years

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