I visited a Gap store in New Jersey on Wednesday to shop the Yeezy x Gap clothing line.
I found trash bags full of clothes, and employees eager to help shoppers find their sizes.
Some customers seemingly wanted to buy the clothes, but didn't because of the high prices.
Kanye West, now known as Ye, recently caused a stir when fans noticed his Yeezy x Gap clothing collection being sold in giant totes that look a lot like trash bags.
As Insider's Anneta Konstantinides reported, one Twitter user shared a photo of Yeezy clothes at Gap and said a sales associate told them the rapper "got mad" when he saw his apparel on hangers — inspiring the new trash-style display.
The presentation also mirrors Ye's dumpster-style pop-up shops he hosted in July, as Dezeen reported, where shoppers "dumpster dived" for clothes they wanted to buy.
I was curious to see the unconventional display for myself, so I headed to my local mall on Wednesday and visited the Gap store.
As I approached the store, I noticed a nondescript Yeezy advertisement hanging in the window.
The dark sign had two white doves surrounded by gray clouds, and a small, Gap-style logo that said "Yzy." With all the surrounding neon lights, it was tough to see clearly.
As I entered the store, I immediately saw four of the trash-style tote bags filled with clothes.
The display had a center spot in the front of the store — which was impossible for shoppers to miss — and a muted-gray carpet in place of the Gap's tan, wooden floors.
One shopper I spoke with — Andre Portillo, 20, from New Jersey — said he's "a big fan of Kanye" and visited the store specifically because he was intrigued by "the way he's selling" the line.
"Style is everything, and this gives a lot more reason to shop," he said.
As I reached out my hand to pick up one of the shirts, an employee approached me and asked if I needed help finding my size.
The employees I met were kind and helpful, but understandably hesitant to have shoppers unfold every sweatshirt and make a mess to find their size.
That said, they gave me space to browse and seemingly had no problem with me unfolding different pieces to see them more clearly.
Ye's recent antics made me think I'd have to dig through unsorted clothes to find what I was looking for.
But in reality, everything was well organized. I noticed a plastic divider separating different items, and a black, plastic lining underneath each pile of clothing.
A little digging was required to find different sizes when employees weren't around, but it wasn't nearly as much work as the musician seemingly aimed for.
There were also tons of clothes available — including some you couldn't see just by looking at the stacks.
When designers collaborate with affordable brands — like Target teaming up with Rodarte and H&M working with Moschino — items are typically quick to sell out. But that doesn't seem to be the case with this Yeezy line.
"You can tell that the bags are really full, and they've been there a while," shopper Katherine Navaro, 18, said of the line.
Because I noticed the same thing, I peeled back some the plastic lining in one bag. Underneath, I found stacked boxes of Yeezy clothes. So it's safe to assume that there's plenty of merchandise available.
The high price tags likely play a role in so many Yeezy pieces being available.
During my time in the store, I saw multiple people pick up different pieces and ask for prices. When employees responded with "$120" or "$240," most of them quickly put the clothes back down.
Their confusion made sense. There was no money symbol anywhere to be found on the price tags, and some of the signs were peeling off the bags.
"I like Yeezy — the feel of it, the heavy cotton, and the over-sized look," shopper Elijah Richardson, 20, said. "I'd definitely buy it if it was cheaper — he should bring the prices down."
Personally, I wasn't too impressed by the Yeezy T-shirts available.
I picked up one gray T-shirt that cost $120. I liked the cut and high neckline, but thought the fabric felt too rough.
The Gap logo was also extremely small — about the size of a dime.
The sweatshirts were a little more interesting, in my opinion.
The fabric felt softer, and some of the designs were more interesting, in my opinion.
After digging through one bag, I found a hoodie with prints of white doves across the back, and "Gap" written in a faded-gray font across the chest.
The most unique feature of the Yeezy pieces I saw were these thinly-scooped necklines.
These necklines were only on the $240 dove hoodies. When I pulled one back, I found a Yeezy label — made to look like the Gap logo —and a note that the sweatshirt was made in Cambodia. The same label appeared on the rest of the clothes in the collection.
Overall, the Yeezy section of the Gap store was pretty quiet when I visited — though it was during the middle of a workday.
Customers came and went, but no one stuck around for long.
Still, some dedicated fans have shopped the line. One employee I spoke with said the Yeezy cropped hoodies were flying off shelves — or out of bags, I should say — and previously sold out.
There was one constant reaction from just about every shopper who approached the Yeezy bags: laughter.
Some people seemed to laughing with the artist, and admiring his unique sales tactic. But for the most part, shoppers — even those who were fans of Ye — seemed astonished by simple clothes that cost hundreds of dollars.
I was right there with them. In the words of one teenager who I saw shopping the line: "It's way too expensive for what it is."
Read the original article on Insider