Johanna Ortiz RTW Spring 2024
Johanna Ortiz experimented with shapes and materials this season, crafting sculptural accents out of raffia. She regularly works with the textile on accessories, but this season was inspired by Peruvian artist Ana Teresa Barboza and looked to her embroidered landscapes for new ways to play. As a result, she put it front and center on stepped bodices and waterfall skirts, and intertwined it with linen to create a swingy fringe on skirts.
Ortiz also looked to the gauchos of South America to add western touches, as evidenced in tone-on-tone embroidery on jackets and contrasting motifs skirts. Other styles recalled the flamenco influences she often pulls from in tiered, swingy skirts, while she added volume in puff sleeves and folded ruffles on tops.
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She blew her prints up to outsized, more abstract interpretations and used shades of rust and palm that were more muted than her traditionally bright palette, but still vibrant.
She now has 490 artisans in her vertically integrated production facilities in Colombia, and she focused on handicrafts for unexpected touches. The brand just opened an office and showroom town house in New York, ahead of a flagship there anticipated for the second quarter of next year.
Oritz says she does not have a specific demographic in mind with her pieces. “Each woman is going to have a moment for Johanna Ortiz, and I don’t want her to miss it,” she said. To that end, she will expand her swimwear and launch a full bridal collection next year.
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Launch Gallery: Johanna Ortiz RTW Spring 2024
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