Jo Malone Teamed Up With Zara and I’m Freaking Out

Fans of Jo Malone, rejoice. The fragrance heavyweight is coming to a store near you and it’s one you probably frequent all the time. Malone joined forces with Zara (yes, that Zara) on eight unisex fragrances called Zara Emotions Collection by Jo Loves, a collaboration that’s a departure for both brands. The famed perfumer is known for luxe scents and this new partnership has Malone getting creative with a lower price point. But it was still a no-brainer.

“I shop there and I’m probably there three to four times a week,” Malone told WWD. “They are a global brand that is probably one of the best in the world. I walked through hundreds of Zara stores and could really see that the consumers love shopping at...

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