J.Lo's favorite lengthening mascara — the 'most important part' of her beauty routine — is on sale for $19

Though they're often overshadowed by her dewy complexion and always-perfect hair, Jennifer Lopez also has killer lashes. And — according to her Vogue Beauty Secrets interview — they're not yet another case of hitting the genetic lottery. The 54-year-old star revealed that her lush lashes are made possible with IT Cosmetics Superhero Mascara. Not only is this particular product J.Lo's favorite mascara, the singer told Vogue, it's "the most important part" of her beauty routine.

IT Cosmetics

IT Cosmetics Superhero Mascara

$22

This mascara is highly volumizing and ultra-lengthening without smudging or flaking — basically everything you want in a mascara, A-list celebrity endorsement or not. 

$24 at Walmart

Explore More Buying Options

$22 at Amazon$24 at Macy's

Why is it a good deal?

The IT Cosmetics products are high-quality — all of the brand's skin and makeup products are developed in partnership with dermatologists and plastic surgeons. The Superhero mascara in particular is ophthalmologist-tested. Plus, it's cruelty-free and has no chemicals like parabens. Last, while it usually rings in at $24 (or more), the mascara is currently only $19, which is the lowest price I've seen since Black Friday.

Why do I need this?

Once you try the IT Superhero Mascara, you'll understand why Lopez likes it. Honestly, even from the Vogue video, you can see how it instantly lifts and lengthens the lashes and really highlights the singer's eyes. Plus, it not only looks good but it's made with nourishing ingredients like peptides, biotin and collagen which can help improve the health of your lashes over time.

What the reviewers say:

"You will repurchase again and again," explains one happy customer, before raving that the formula, "really makes you look like you're wearing false lashes."

Other five-star reviewers claim IT Cosmetics Superhero Mascara is the finest in the category: "This is the best mascara I have ever used. It covers my eyelashes completely and gives them a much thicker look."

Yet another fan was impressed with the product's application, "It separates your lashes so naturally, goes on so easily, there are no lashes sticking together, definitely no clumps, and it doesn't flake all over your face."

This reviewer revealed, "The only downside is that it can be a bit clumpy, but that can be remedied with a few extra strokes with the brush."

Finally, for many fashionistas, both the quality AND the price of this lash lengthener is right: "Easy to take off, without making me lose lashes like other mascara. Seems gentle but really gives my lashes length and volume. My favorite mascara ever and I love the price point."

IT Cosmetics

IT Cosmetics Superhero Mascara

$19$22Save $3

This jet-black, one-coat mascara uses special "stretch" technology to wrap, thicken and darken each individual eyelash as you apply.

$19 at Walmart

Those luscious lashes may need combing, and if so — Walmart's got just the thing for only $11!

MSQ

MSQ Eyelash Comb

$11

Dump the clump! And say hello to naturally fuller-looking lashes.

$11 at Walmart

It has 30 mini-metal tines to break up the areas where mascara is accumulating, so just run it through your lashes once you've finished applying your makeup. Not only will it reduce the appearance of clumps, it'll help separate your lashes for a more natural look and fuller effect.

The reviews quoted above reflect the most recent versions at the time of publication.

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