Jisoo Is the New Face of Self-Portrait

Jisoo is adding yet another name to her already-impressive roster of brand ambassadorships.

The Blackpink member is now the latest superstar (and first musician) to front the London-based fashion brand Self-Portrait. The partnership debuts with the label's Spring 2024 campaign, which showcases portraits of Jisoo wearing its latest sparkly releases.

In the images, Jisoo wears two looks perfectly representative of Self-Portrait's party-ready, formal-femme aesthetic: a pink sequined mini dress with a flower-adorned halter neckline and an orange-and-pink rhinestone-covered one-shoulder bodycon style.

Though this campaign marks the beginning of an official partnership between Jisoo and Self-Portrait, the singer has worn and performed in the brand several times over the last few years, paving the way for a natural collaboration.

"We first started working with Jisoo many years ago, dressing her both on and off the stage, so having her front our campaign was a natural next step — it encapsulates the trajectory of the relationships we strive to nurture with those that we are fortunate enough to work with," said Han Chong, Self-Portrait's founder and creative director, in a statement. "Watching her journey to becoming a global icon has been so inspiring not only to me, but to a legion of fans. She is a role model to so many — kind, inspiring, sensitive and a pillar of strength — I wanted her beauty, both inside and out, to be front and center of this first series of portraits we shot together in Seoul."

On top of being the new face of Self-Portrait, Jisoo was also announced as the new face of Alo Yoga in January, will mark two years as a Cartier ambassador in May and is celebrating three years as Dior's global fashion and beauty ambassador this March.

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