Jimmy Choo Tees Up Malbon Golf Collaboration
Jimmy Choo is teeing up to enter the world of golf, joining forces with contemporary lifestyle label Malbon. The collaboration is set to feature a sport-inspired collection, aiming to showcase the evolution of the golf community and its rising connection to fashion.
Fusing Jimmy Choo's undeniable glamor with Malbon's disruptive essence, the collection utilizes monogram designs and revived iconography, reimagining Jimmy Choo signatures and Malbon's mascot, "Buckets". The collaboration comes as a result of a rise in golfwear within fashion, something which Hypebae explored just last month, looking at a specific increase within the womenswear sector.
Key styles include the JC monogram denim mules, embossed leather mules and Diamond Golf sneakers, crafted with smooth leather uppers and textured diamond cleats. Elsewhere, the collaboration features a delectable line-up of accessories, including a limited-edition golf bag, club-head covers and shoe bags alongside towels, bucket hats and caps.
"I love to surprise people with our collaborations, unexpected pairings that underscore shared values and expertise. Malbon are the masters of fusing fashion with function in golf wear, blended with Jimmy Choo’s inherent glamour, you get a collection that's playfully glamorous," explains Sandra Choi.
‘"Collaborating with a legendary shoe brand like Jimmy Choo to craft footwear that transitions from the golf course to fashion settings is a natural choice. This partnership aims to captivate both fashion and golf enthusiasts by merging our worlds seamlessly," add Stephen and Erica Malbon.
For Jimmy Choo, the joint venture follows a long list of impressive collaborators, which recently included the likes of Jean Paul Gaultier and Naoko Takeuchi's Sailor Moon.
The Jimmy Choo / Malbon collection is now available globally via Jimmy Choo's website and stores. While you're here, check out it-girl Amelia Gray in the new FRAME campaign.
