Jeweler Pandora Teams With BFC on Fashion Awards at Royal Albert Hall
LONDON — Pandora is forging closer ties with fashion and popular culture, becoming principal partner of The Fashion Awards, which will take place at Royal Albert Hall on Dec. 4.
An announcement is expected Wednesday.
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The British Fashion Council, which organizes the annual fundraising event, said this year’s awards will be a “global entertainment platform” and focus on fashion’s role at the intersection of culture and entertainment.
The event will look back on the year in fashion through the lens of “purpose, excellence and creativity,” according to the organizers.
The awards gala raises funds for the BFC Foundation, which supports students and emerging talent with education, grant-giving and business mentoring.
Mary Carmen Gasco-Buisson, chief marketing officer at Pandora, said the company is supporting the Fashion Awards as part of its mission to engage with “the global cultural zeitgeist.”
The British Fashion Council, she said, “is at the forefront of the global fashion conversation, and with our purpose of ‘giving a voice to people’s loves,’ we naturally align with their mission to recognize and celebrate the most creative and innovative voices of our time. We further unite around our core values, including a focus on accelerating sustainability and education.”
BFC chief executive officer Caroline Rush said the BFC was working with Pandora “to celebrate self-expression, and the incredible work of those who have made significant contributions to the global fashion community this year.”
Copenhagen-based Pandora’s jewelry is designed in-house by creative directors Francesco Terzo and A. Filippo Ficarelli. It is publicly listed on the Nasdaq Copenhagen stock exchange.
The brand, which manufactures its jewelry in Thailand, has committed to source only recycled silver and gold for its collections by 2025, and to achieve carbon neutrality within its own operations by the same year.
The company has also stopped use of mined stones and introduced Pandora Lab Grown Diamonds with collections featuring rocks that are grown, cut and polished with 100 percent renewable energy, and set in 100 percent recycled silver or gold.
In late August, Pandora confirmed it was expanding its lab-grown diamond category with three new collections and a star-studded campaign in the U.S., the U.K. and Australia.
The Danish jeweler called on model and actress Pamela Anderson; American Sign Language interpreter and performer Justina Miles; former model and Vogue creative director at large Grace Coddington; actress Amita Suman; model Sherry Shi, and musical artist and dancer Vinson Fraley to be the faces of the campaign.
As reported, Grace Wales Bonner, Martine Rose, Maximilian Davis and Kim Jones are among the nominees for the 2023 Fashion Awards, which will have a definite British accent this season.
The majority of nominees were born or raised in the U.K., or drawn from the London Fashion Week calendar. They represent emerging and established talent, and most of them run independent labels.
Valentino Garavani will receive the Outstanding Achievement prize, which in the past has been won by industry figures including Patagonia’s Yvon Chouinard, Giorgio Armani, Miuccia Prada, Ralph Lauren, Karl Lagerfeld and Manolo Blahnik.
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