Jessie James Decker Is Expanding Her Kittenish Brand With a Robust Shoe Collection
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Since her Kittenish fashion label began in 2015, Jessie James Decker has focused on styles that are “fun and flirty and for your girl next door.”
The 31-year-old showed her latest collection on the runway last night at New York Fashion Week, spotlighting playful, feminine looks — with lots of fringe, denim and leopard print. The show was held by Style360 and presented by Klarna.
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While Kittenish has a limited line of footwear, Decker said a more robust shoe collection is due up soon. She was previously a brand ambassador for The Original Muck Boot Company and has collaborated on multiple boot-focused collections with JustFab.
“I’m really excited because Kittenish has our first-ever shoes collection coming out. And we have some really cute booties, super-affordable, great quality,” she told FN. “I am a shoes girl. And I probably have more shoes in my closet than anything.”
We caught up with the singer at the show’s after-party at Row NYC Hotel, where she weighed in on what she loves about the newest collection and her thoughts on the latest shoe trends.
FN: What’s different about this collection than your previous ones?
JJD: “Our collections are not too different than what we’ve been doing. We’ve always had our cheetah and leopard print elements, but I feel like this collection was really elevated. We have pieces for everybody; we have pieces for our boss lady. We have joggers and sweat sets; we have our moms on the go. We’ve got our working girl. We’ve got everything.”
What was your favorite look from the collection?
JJD: “My favorite piece in the collection right now — it changes every single day — but I would say the last look of the day was my favorite at the show. It’s a paisley black and white fringed shorts with a matching jacket. I just love it; I feel like you can wear something like that to anywhere. And you can wear any kinds of shoes with it; you can wear strappies, you can wear black thigh-highs, you can wear short booties — I mean, you can wear any kind of shoes with that look.”
Can you tell us more about your personal shoe style?
JJD: “My personal shoe style is very comfortable. I like to be comfy. Yes, I have heels on tonight, but I typically like to be comfortable wherever I go. So I am a slip-on sneakers girl; I am a flip-flops girl. Anything where my feet aren’t going to hurt by the end of night — that is my shoe.”
What’s a current trend you think is on its way out?
JJD: “I was really excited about all the neon colors but I think that’ll probably be out by next spring. And I think we’ll see some really interesting colors; I think we’ll see more of the dark reds and mustards — I think that’ll be coming back. I think the neons were hot for a minute, but I don’t think that’ll stick with us for the spring.”
What’s a trend you hope never goes away?
JJD: “Leopard print is my favorite, but Kittenish has always been leopard print — it’s always been us; it’s always been part of our brand. It was really nice to see it take a big moment this spring, this summer, this fall. I think we’ll continue to see it throughout the rest of this year.”
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