Jenny McCarthy, Carmen Electra Bring the Heat in New Swim Campaign

Jenny McCarthy and Carmen Electra are the new faces of SKIMS.

On Thursday, July 6, the Kim Kardashian-owned intimates and shapewear company shared photos of McCarthy, 50, and Electra, 51, modeling some of SKIMS' new bikinis, ultra-flattering one-pieces, and other cuts straight out of the '90s.

The new photos are part of the fashion brand's Summer 2023 campaign promoting its newest line and featured various SKIMS signature pieces–from the SKIMS Triangle Top and Dipped Tie Bikini to the Zip Front Sleeveless One Piece and the brand's Scoop Neck One Piece, among others–all of which are now available on the SKIMS website.

"I couldn't be more excited to be a part of SKIMS' latest campaign," McCarthy shared in a statement. "The energy on set was incredible, especially shooting alongside Carmen, who looks amazing! It felt like we were back in the 90s, and years later we're still having fun!"

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"Being reunited with Jenny for this SKIMS campaign was such a dream," Electra added. "Not only does she still look incredible, she also brought the best energy to set and was my biggest cheerleader. I’m so happy we’re able to share in this iconic moment together!"

SKIMS was co-founded in 2019 by Kardashian and Jens Grede with the goal of not only creating the next generation of underwear, but "consistently [innovating] on the past and [to] advance the industry."

Since the brand debuted about four years ago, SKIMS has expanded its offerings from shapewear and undies to include all types of bras, bodysuits, swimsuits and loungewear. The company has also racked up quite the list of celebrity models–previously working with artists like SZA, the cast of HBO's White Lotus and even aliens–as well as an entire collection of Amazon dupes.

Next: Lori Harvey Gets Down and Dirty for Latest Photo Shoot