Jennifer Lopez Teases Expanding Into Body Care With Her JLo Beauty Brand
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Jennifer Lopez is expanding her beauty empire.
The music and fashion icon posted a video on Instagram on Tuesday teasing an expansion into body care products for her JLo Beauty brand. Lopez posted a compilation video of herself wearing various swimsuits and body suits from her different performances and music videos tuned to her song “Sexy Body.” The video was captioned with “#SummerOfBooty @JLoBeauty #SomethingIsComing.”
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The product expansion comes roughly a year and a half after Lopez debuted her beauty brand in January 2021. JLo Beauty launched with eight skin care products — two moisturizers, a cleanser, face mask, eye cream, two serums and dietary supplements — that were formulated with ingredients like squalane, fermented oil, extra virgin olive oil and leaf extract. The products were meant to recreate Lopez’s signature glow.
“My mom, my aunt, my grandmother, all of them used olive oil as a beauty product [on] hair when it got too dry, on your face and your body, on the belly when you’re pregnant,” Lopez told WWD. “What it does for the skin is amazing, [but] nobody wants to smell like a salad. So, it was like, how do we take the olive and create something that is proprietary to us?”
Lopez and the JLo Beauty brand have not yet revealed additional information on products, prices or release date for the body care expansion.
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