Jennifer Lopez Is The New Brand Ambassador For Lingerie Brand Intimissimi

Jennifer Lopez, 53, is officially the new global ambassador of Intimissmi with the launch of the lingerie brand’s spring 2023 campaign. In a press release, the Italian lingerie company says they chose to work with Jennifer because she embodies the Intimissimi woman, who is strong, confident, and personifies “modern sexiness.” In celebration of her new role, the Grammy-Award-nominated singer posted some sultry photos of herself modeling the brand’s lingerie.

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Jennifer Lopez Is Lingerie-Brand Intimissimi’s New Brand Ambassador

For the Intimissmi photo shoot, Jennifer modeled the Pretty Flowers Sofia balconette bra in fiery red, bright turquoise, and barbiecore pink. It comes embroidered with white lace across the cups and along the elegant trim. She completed the look with matching see-through lace underwear and satin-silk pajama pieces. The shoot was inspired by a dreamy Italian summer. Jennifer previously broke the internet in the sheer blue lingerie set.

The Shotgun Wedding actress’s honey blonde waves cascaded down her back for a cute, bedhead look. And, for makeup, she went with a darkly-lined smokey eye and a nude lip. But, what really stole the show was her romantic infinity loop tattoo for her hubby Ben Affleck, 50, on her ribcage.

Jennifer commented on her partnership with Intimissimi in the release, “I love Italy—the people, the fashion, the culture, the food, and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits, and intricate designs. I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of [confidence], lively, and strong.”

“Being comfortable in your own skin and the ability to slip on beautiful lingerie under your wardrobe allows you to feel that more sensual side of yourself,” she continued.