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RHONY star Jenna Lyons swears by these beauty picks for women over 50
The stylish celeb's favorites include a lengthening mascara, a creamy concealer and a shampoo that gives volume to thin hair.
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The Real Housewives of New York stars are known for their luxury everything and so it's almost irresistible when they drop exactly what it is they do to make themselves look glam. Talking on TikTok, season 14 breakout star Jenna Lyons outlined her daily beauty routine and, of course, the world took note.
Merit Clean Lash Lengthening Mascara
Loveseen False Eyelashes
The Minimalist Perfecting Complexion Foundation and Concealer Stick
Merit Flush Balm Cream Blush
Merit Solo Shadow Cream-to-Powder Eyeshadow
NYX Creamy Retractable Eyeliner
Glossier Cloud Paint Cream Gel Blush
Ouai Fine Hair Volumizing Shampoo
Saie Super Gel Lightweight Illuminator
Cle Melting Lip Powder
NuFace Trinity Starter Kit
Wonder Valley Hinoki Body Oil
Coola Refreshing Water Stick with SPF 50
While celebrities hawking skincare products is nothing new, this particular clip also stopped me in my ever-scrolling tracks. These products weren’t tired and predictable — what’s more, their creamy texture and simplicity make them ideal for women over 50. The items from her routine were all from the buzzy brand Merit, a high-quality/mid-priced line beauty editors rave about. What really made Lyons's video compelling (and made me want all the products), however, was the no-nonsense but always-pulled together subject herself.
Lyons has been an influential tastemaker since long before RHONY. She's a Gen X fashion rebel who dared to wear a denim jacket to the Met Gala, a former J.Crew president who somehow also guest-starred on HBO's Girls — her insider status alone is enough to make one pause on a TikTok cosmetics tutorial or click on a rote headline like "Jenna Lyons's Beauty Picks." See below for her favorites — all seem custom-created for women over 50.
Lyons has used this lengthening mascara over her false eyelashes to make them appear more natural. Even on my regular lashes, this is hands-down the best mascara I've ever tried. Like the name suggests, it goes on "clean" and it stays put — truly no flaking, no smudging or clumping.
For those who don't know, Lyons got her start at J.Crew in the early '90s, when she was just 21. Over the next 27 years, she revitalized the famously preppy catalog brand by melding bold patterns with classic silhouettes and by pushing statement-y costume jewelry on 2010s consumers like we were all Betty Draper attending a cocktail party in 1959. Lyons is the reason you owned a sweatshirt with sequins on it in 2008, and she also helped shape some of Michelle Obama's most famous looks (the former first lady was an outspoken J.Crew fan at the time). Since leaving J.Crew in 2017, Lyons bounced around various fashion-consulting gigs, created her own line of false eyelashes — LoveSeen — and, eventually, landed at RHONY, where she's been an unlikely and, seemingly, somewhat reluctant breakout star, with a newfound level of fame and celebrity success.
Lyons created Loveseen's high-quality, reusable lashes to meet a personal need: She has a rare genetic disorder — incontinentia pigmenti — that left her without natural lashes of her own.
Lyons is now 55, more influential and, arguably, more stylish than ever. While she doesn't look "young" (nor, refreshingly, like she's trying to look young), her skin is gorgeous and her makeup always appears natural and fresh. She regularly recommends skincare and cosmetic products to her 700,000 Instagram followers and shares tips across social media via collaborations with brands like Merit. What I like about her approach to beauty is the simplicity and the haphazard, bare-bones, beauty-slacker vibe of it all. It's a non-precious stance on beauty I suspect many over-40 women can relate to, a non-girly way to put in some effort, but not a ton.
Lyons's beauty routine requires little technical skill and takes just minutes to pull off. The Merit products she's using are high-quality and, while a little pricier than drugstore brands, still affordable. The picks — and the routine itself — seem custom-tailored to meet the needs of aging skin: They're highly moisturizing and scent-free with ample coverage that feels good on your face. The concealer stick works without caking or creasing, while the blush leaves a warm, subtle glow.
As our skin gets older, it can be harder and harder to find a concealer that both provides good coverage and doesn't emphasize fine lines or creases and settle into wrinkles. Enter the Minimalist Perfecting Complexion Foundation and Concealer Stick which gives the undereye/blemish/age-spot camouflaging you're looking for while also gliding on super-smooth and adding moisture back into the skin. This product is aces.
A portable, easy-to-apply color stick that leaves a subtle, non-clown-face glow even when you don't (and never did) know how to apply blush. A blush stick for "mature" beginners, basically.
In her TikTok video tutorial, Lyons says the "Vachetta" shade (shown here), is the exact color of the leather on a Louis Vuitton handle. Since the bag costs more than my first car, I can't say for certainty if the color is spot-on, but it does seem to be universally flattering. This is a good, stay-put cream shadow that goes on easily with a brush or even your finger and it comes in a something-for-everyone array of natural and smoky hues.
Lyons includes Merit's makeup brushes in her tutorial, but they seemed — to me — not as must-buy as the other products (i.e. you can use the ones you already have and they'll work fine). She also gives a tip about navy eyeliner working especially well to highlight brown eyes. She's right, though this long-standing makeup artist trick will work for anyone, with any eye color and you don't need a pricey eye pencil to pull it off.
NYX's wallet-friendly eye pencil is smudge-proof and the creamy-non-crumbly formula lends itself to precise lines.
After watching the initial Merit TikTok video, I went down a Jenna Lyons "beauty essentials" rabbit hole. Here are a handful of favorite products she's recommended over the years.
"A great moisture-looking cheek thing," Lyons told Allure. The pigmented gel goes on smooth and sheer, is easy to blend and leaves a natural “no makeup makeup” flush.
“I have really thin hair that tends to get frizzy," Lyons told the New York Post. "But when I use this shampoo, my hair looks perfect when I wake up.”
"This is a super smooth and creamy highlighting balm and it's not really shiny," Lyons told Allure. "I can't wear a lot of highlighter at my age!"
"I use one that looks brown, and then a little bit of the pink one on top of it," explained Lyons. "Some lip products make my lips so dry that they start to burn, and these don’t. I have a hard time with that."
It's an investment for sure, but NuFace is the gold standard in at-home micro-current facial treatments: hundreds of reviewers say, when used regularly, it works to tighten and lift skin on the face — and neck. Lyons included it in her holiday gift guide.
Lyons is such a huge fan of this lush, earthy, subtly-scented body oil, she buys it in bulk to give as gifts, according to Vogue.
In an interview with the Huffington Post, Lyons shared that her preferred sunscreen is this ultra-hydrating SPF 50 stick by Coola. "It feels like ice on your skin," she said.
