Jenna Bush Hager Makes Subtle Dig at the Kardashians on 'Today'

The 'Hoda and Jenna' co-host isn't a fan of all the 'fake' photo filters.

Jenna Bush Hager is not on board with the extreme photo filtering on social media nowadays.

The Today show anchor recently put photo filtering on blast, specifically calling out the deceptive nature of the viral "yassify" trend, which makes subjects look like over-the-top, glamorous, pouty-lipped versions of themselves.

While discussing the topic during the Friday, April 14 episode of Hoda and Jenna alongside co-host Hoda Kotb and guest Michelle Collins, Bush Hager, 41, slammed the yassifying filters, and even brought the Kardashians into it while doing so.

"Y'all, are we turning everybody into a Kardashian?" she asked, after they flipped through photos of other celebrities being yassified and looking nothing like themselves as a result. "Is that the point?"

Among the photos shown on the screen was a snap of Bush Hager and Kotb getting yassified, which made them look completely different than they do in real life.

"We look so fake," Bush Hager exclaimed, while Kotb, 58, agreed, calling the pair's yassified selves "phony."

"Everybody looks like a Bratz doll," Bush Hager added of the filtered photos, adding that the edited photos make the subjects look like "cartoon[s]."

Related: 'Today's Jenna Bush Hager Reveals Past Struggles With Body Image

Fans couldn't help but notice that Bush Hager seemed to equate the "fake" photo filtering with the Kardashians, who are notorious for photoshopping and over-editing their photos.

Just earlier this week, Khloé Kardashian and mom Kris Jenner caught heat for sharing new Instagram selfies together, which many followers claimed were over-filtered and "far from reality."

"she did too much this time," a user wrote under the post, as others agreed, there was "too much filter in one pic."

"stop with the FaceApp," another commenter implored, while someone else asked, "can you please use you [sic] real faces?"

"y’all look ridiculous," someone else added.

Next: Kendall Jenner Faces Backlash as Fans Point Out Major Photoshop Fail in New Photo