Jeepers! Here's why lovers of America's iconic SUV are headed to Aiken on May 18

Late-model Jeep Wranglers await purchase at Milton Ruben Chrysler Dodge Jeep Ram in Martinez. Fans of the iconic automobile are coming to Aiken, S.C., on May 18 for Battlefield Jeep Invasion 2024, a gathering featuring an auto show, parade, live music and more.
Late-model Jeep Wranglers await purchase at Milton Ruben Chrysler Dodge Jeep Ram in Martinez. Fans of the iconic automobile are coming to Aiken, S.C., on May 18 for Battlefield Jeep Invasion 2024, a gathering featuring an auto show, parade, live music and more.

Automobile enthusiasts are converging on Aiken this weekend, and because they're all driving Jeeps, good luck stopping them.

Battlefield Jeep Invasion 2024 is expecting fans of the iconic sports-utility vehicle from across the Southeast to the Battle of Aiken park, 1210 Powell Pond Rd. The CSRA Jeep Owners Alliance is playing host.

In addition to Jeep owners showing off their prized, nearly-always-customized autos, scheduled events include a parade, raffles, a swap meet and food trucks.

At 7 p.m., country-music soloist Jacob Bryant will perform. Separately sold tickets cost $25, but children ages 12 and younger will be admitted free. Perhaps Bryant's most famous song is 2019's "Pour Whiskey on my Grave," which has more than 13 million listens on the digital music service Spotify.

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With a rough-and-tumble, drive-it-anywhere reputation since their first use as military vehicles in 1941, Jeeps have cultivated a strong following among their owners worldwide.

Many owners show solidarity by "ducking" another person's Jeep, meaning a toy rubber duck is placed on the vehicle as an indicator of approval and encouragement. Seeing several ducks displayed on a Jeep's dashboard is not uncommon.

There's even a salutary "Jeep wave," raising two fingers while gripping the wheel, that many Jeep drivers share as they pass one another in traffic. The gesture and phrase became so common that the manufacturer named its premium owner loyalty program "Jeep Wave."

This article originally appeared on Augusta Chronicle: Just ducky: Battlefield Jeep Invasion bringing SUV lovers to Aiken