Jeans with extreme ‘wrinkle effect’ shock with eye-watering price tag: ‘I think they forgot to iron it’
Zara’s latest denim drop is furrowing more than some brows.
The intentionally wrinkled jeans are inspiring shoppers to “run away” from the retail giant, likening the crumpled fabric to a balled-up receipt in the bottom of their bag.
The head-scratching, mid-rise “Wrinkle Effect Jeans” retail for just under $70, but some perplexed shopaholics think the style needs some ironing out.
TikTokers have taken to the platform to express their confusion and dismay, while a rare few encouraged viewers to “run, don’t walk” to snag a pair.
“Don’t walk RUN away,” one person disagreed.
“It’s giving I fell in a lake,” quipped another.
“My mum would lose it and try iron them out,” someone else wrote, while another added, “I think they forgot to iron it.”
“The jeans I forgot I had when I find them at the bottom of my wardrobe,” joked one user.
“That one paper in my backpack,” one viewer commented.
“Some intern at Zara is trying to make this a trend so he doesn’t have to fold laundry ever again,” another said.
Meanwhile, other aghast viewers noted that the brand was slowly morphing into a Balenciaga lookalike.
The luxury fashion house is known for its questionable products — a $2,500 grocery sack, a $925 towel skirt, a $4,200 tote bag with a built-in glove — and, for these users, Zara’s crumpled denim is another head-scratching fashion faux pas.
Critics also claimed that the crinkled trousers make it “easy to boycott” the brand, which fell under fire for a recent campaign that featured mannequins wrapped in sheets that were compared to images of the deceased in Gaza.
Despite pulling the campaign — which was photographed in September — and publishing a statement affirming their “regrets” for the “misunderstanding,” former fans of the retailer vowed to boycott the brand.
