Jean Paul Gaultier’s Pride Perfume Bottles Pay Tribute to Keith Haring
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Jean Paul Gaultier Fragrances has unveiled its 2024 Pride bottles, honoring the work of artist and activist Keith Haring. For the last four years, the brand has released Pride-centric perfume bottles in honor of the LGBTQIA+ community. For this year's bottle, the company has created its first-ever collaboration bottle inspired by Haring's 1989 mural "Once Upon a Time" that adorned the walls of the restrooms in The NYC LGBT Community Center. The mural was made in celebration of the 20th anniversary of the Stonewall riots that sparked the beginning of the liberation movement and LGBTQIA+ rights.
The brand created two new fragrance bottles in its iconic physique shape, labeled "Le Male" and "Classique." Maison Gaultier describes the collaboration as "more than a statement. It is an emblem. A symbol. An identity. An ode to freedom, acceptance, self-confidence and the celebration of our differences," in a statement.
The fragrance is a unisex scent that mixes notes of fresh citrus, yuzu, orange, neroli blossom and musk to form a fruity, woody scent. "This exclusive limited scent is reinvented each year. Based on the signature Gaultier neroli, we color the senses with blood orange and balance them with musky blond wood. An irresistible fragrance with no sex nor gender: simply the glory of being [proud of] who we are," Nathalie Cetto and Quentin Bisch, perfume composers for Jean Paul Gaultier, said in a joint statement.
The scent bottle is white and features elements of Haring's original artwork mixed with the brand's take on pop art. The illustration on the bottles is titled "Nothing to Hide," which the brand describes as a "joyful" version of Hering's work. It also comes in a collector's can that features the collaborative art work.
The brand revealed the new bottle at The Center's annual fundraising dinner after receiving the Corporate Impact Award at for its long-standing support of the LGBTQIA community.
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