Jay-Z’s Diamond-Studded Jacob & Co. Watch Sold for $1.5 Million at Auction

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Jay-Z now has one less watch in his impressive collection.

The Brooklyn rapper’s diamond-studded Jacob & Co. timepiece just hammered down for a cool $1.5 million at Hov’s celeb-studded casino night and auction, which was held to benefit his Reform Alliance charity at Atlantic City’s Ocean Casino Resort on October 2. Comedian Kevin Hart hosted the swanky affair that reportedly raised $24 million for the organization, which helps ex-prisoners transition back into everyday life and work. Though the blinged-out wrist candy was the true star of the evening, over 250 VIPs from Tom Brady to Kim Kardashian were also in attendance.

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Front and caseback views of the Jacob & Co.
Front and caseback views of the Jacob & Co.

Dubbed the Caviar Tourbillon World Timer, Jay-Z’s former 47.5 mm watch is crafted from 18-carat white gold and features a dial set with a bonkers 204 baguette diamonds. An additional 294 baguettes span its bezel, case, and bracelet, if you were craving even more bling. Joining the manual-winding tourbillon on the watch face are three world timers that feature city names such as Los Angeles, Geneva, and Dubai. The piece offers an impressive 120-hour power reserve and showcases its multi-color “Rainbow” tourbillon movement through an exhibition caseback. A luxe navy-blue strap rounds out the look.

The watch’s buyer has not been named as of press time, but given the guest list, they may certainly be someone of note. Along with Jay-Z, other Reform Alliance founding board members, including Michael Rubin, Meek Mill, Clara Wu Tsai, Mike Novogratz, and Reform CEO Robert Ross, appeared in images from the event. Other stars such as Matthew McConaughey, Tiffany Haddish, Alex Rodriguez, Lil Kim, Travis Scott, LaLa Anthony, and Jack Harlow were also in attendance.

ATLANTIC CITY, NEW JERSEY - SEPTEMBER 30: (L-R) Jay-Z and Matthew McConaughey attend as Michael Rubin, Meek Mill, Jay-Z, and more Host Inaugural REFORM Alliance Casino Night Event at Ocean Casino Resort on September 30, 2023 in Atlantic City, New Jersey. (Photo by Dimitrios Kambouris/Getty Images for REFORM Alliance)
Jay-Z and Matthew McConaughey photographed at the Monday night event in Atlantic City.

Rappers Fabolous and French Montana hit the stage in black-tie attire as entertainment for the night. Jay-Z didn’t grab the mic to follow their act, but the “Empire State of Mind” rapper’s black graphic-print blazer made enough of a statement without an accompanying performance.

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