From the olden days of the ice bucket challenge to whatever is today's latest dance craze, social media has long been a place for people to take on "challenges" all in the name of 15 minutes (or seconds) of internet fame. Beyond a potentially viral video and lots of likes, there usually isn't a prize that comes along with these trends. Hotwire and Jason Derulo are teaming up to change that.
This travel app-pop star duo has launched a new TikTok challenge to celebrate the return of travel, and they're in search of the best home-to-hotel transformation on the internet. The winner of this #HotwireHotelGoals challenge will be chosen by Derulo himself, and the prize is a vacation worth $50,000, complete with a private jet flight to a five-star hotel.
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So what does this challenge entail?
Participating TikTokers must show why they're in need of a vacation by transporting themselves from their home to the fanciest hotel of their dreams — via green screen, of course. To be eligible for the grand prize, they'll also have to use #HotwireHotelGoals on their post and follow @HotwireTravel on TikTok.
TikTokers will be judged for their creativity and originality. For a little inspiration, Derulo created his own version of the #HotwireHotelGoals challenge, featuring a not-so-successful diaper change moment before the singer is transported to a scenic rooftop with his suitcase in hand.
According to a recent study done by Hotwire, nearly 60% of millennials have never stayed in a five-star hotel — an unacceptable number for the travel app company. The #HotewireHotel Goals challenge is all a part of Hotwire's Book Beyond Your Wildest Means initiative, which aims to help travelers book otherwise inaccessible hotels for more affordable prices.
For full contest rules and regulations, visit hotwire.com/bookbeyond.
Jessica Poitevien is a Travel + Leisure contributor currently based in South Florida, but she's always on the lookout for her next adventure. Besides traveling, she loves baking, talking to strangers, and taking long walks on the beach. Follow her adventures on Instagram.