Jared Leto, actor, musician, man bun lover, and Taylor Swift hater, has been personally selected by Alessandro Michele, the current equivalent of Kanye West in the fashion world (minus the massive ego), to be the new face of Gucci Guilty. Stealing the spot from Chris Evans, who previously appeared in ad campaigns for the fragrance with Evan Rachel-Wood, the Dallas Buyer’s Club star was shot smoldering and spritzing in Venice, Italy by a yet-to-be announced photographer under Michele’s creative direction.
To coincide with the announcement, Leto took over Gucci’s Snapchat account. The story featured, in sequential order, a video of the Thirty Seconds to Mars artist walking along a marble floor in his classic Gucci loafers, an orange (or possibly a tangerine or clementine?) masterfully peeled in one fell swoop, a close-up of a pink rose, lilac-colored candies, a photo of the fanny pack fan with doodles on it, a picture of his lion ring captioned with “King of the Jungle,” and finally a question to fans: “Can you keep a secret #GucciNotGuilty.”
Well, secret’s out! When the images will be released has yet to be revealed, but social media seems to promise shoes, fruit, flowers, sweets, animal accessories, and Jared Leto.