Janet Jackson Fans Are Calling Out Adam Levine for Showing His Nipples at the Super Bowl

Over 100 million are expected to watch the big game this year, but they won't just be tuning in for the football. All eyes will also be on super bowl sunday's ads. So how did America's most heralded sporting event become the most desired thirty second spot on television? Here's a look at the history of super bowl commercials. [MUSIC] Coinage, life, well spent. Presented by GEICO. In 2011 NBC, CBS, and Fox paid $1 billion each for the event's broadcast rights, switching off year to year for the next nine years. The networks can expect to recoup about $250 million of that in ad sales for each big game it airs. The first Super Bowl was played in 1967. Back then, it aired on two networks, NBC and CBS. NBC charged companies $75,000 for a 60 second spot, while CBS charged $85,000. A 30 second spot cost $42,000. Which is worth about $316,000 today. By Superbowl 14 the year of Mean Joe Green's famous Coca-Cola commercial, a 30 second spot fetched $222,000. In Superbowl 18, Apple aired their blockbuster 1984 ad. The ad itself cost about $370,000 to produce. But that year, the average 30 second spot cost $525,000. It was a worthwhile investment by Apple, as the. As the commercial was reportedly seen by 85 million people, and continues to rank as one of the most famous ads in Super Bowl history. A 30 second spot crossed the million dollar threshold in Super Bowl XXIX, and it would hit $2 million only five years later. Come Super Bow L, 30 seconds would cost companies $4.5 million, and the broadcast would garner 112 million viewers. This year, ads are selling north of $5 million. Thanks to an increase in ratings for this season's NFL games. At that price, the nation's top brands certainly hope you won't mute your TV's during Super Bowl time outs. [MUSIC] Coinage, life well spent presented by Geico.

During what some deemed a lackluster Super Bowl halftime show, Adam Levine of Maroon 5 removed his tank top mid-way through the band's performance, exposing his nipples to the entire stadium.

Levine's purposeful shirtless act didn't sit well with some viewers, especially considering that when Janet Jackson suffered a wardrobe malfunction that exposed her bare breast fifteen years earlier, she was "blackballed" from the sporting event.

The incident dubbed "nipple gate" went down as one of the biggest controversies in Super Bowl history. So, you can understand why her fans are upset that CBS network was cool with Levine ripping off his shirt during the show, while they flipped out over Janet's accidental moment of indecency.

It's a double standard that Twitter simply refused to accept. “So Adam Levine can perform shirtless but Janet Jackson can’t?” questioned one user on Twitter. Another commenter had a similar inquiry: "so... @adamlevine can strut around shirtless but my girl janet has to issue an appology??? #SuperBowlLIII @JanetJackson."

Meanwhile, others were just put off by Levine's nipples all together. "Now I have to explain to my children that adam levine has nipples," said one critic.

Shirtless or not, we can't argue the fact that Adam gave it his all during his musical act.