Oh, you thought Pride month was over? WRONG, SISTER! James Charles is officially reviving one of Sisters Apparel's best-ever collections – and it's just as gay as he is.
For the second time ever, Sisters Apparel is re-launching their rainbow merch collection with everything you need to serve Pride all summer long: fans, hats, hoodies, swimsuits, and T-shirts.
The collection first dropped last year and immediately sold out, so James decided to revive it in honor of Pride month. It was set to launch in June, but after severing ties with his manufacturer Killer Merch (which is run by his ex-bff Jeffree Star), the release was pushed back while he looked for a new producer.
"It’s been in the works for quite a while, although we had to push it back a little bit, it’s definitely going to still be a really exciting launch," James told Seventeen. "We were obviously trying to launch for pride month this year, especially [partnering with the Trevor Project]."
For this drop, James is donating fifty percent of every purchase to The Trevor Project, an organization that specializes in suicide prevention for LGBTQ+ youth. James told Seventeen that the message has always been important to him, but it really hit home over the past few months as he worked to better his own mental health following his falling out with Tati Westbrook.
"I’ve always been someone who’s had a very thick skin over the course of my life, but recent events obviously have really affected my mental health and The Trevor Project deals a lot with suicide prevention and awareness – also anti bullying in the community, which has become a very huge problem especially with social media," he explained.
The YouTuber hopes that this collection will help his fans feel proud of who they are, just like he is.
"Being gay is like everything in my life and it’s truly changed everything about me for the better," he said. "I mean I came out when I was 12 years old and I’ve always been very unapologetically myself and confident in who I was, but as I grew on social media, I took on the responsibility of being a role model for people and it’s amazing to ... be able to help people on their journey."
Supporting the LGBTQ+ community isn't the only thing he hopes to accomplish, James is also making moves for body positivity. Each piece in the collection will be available to shop in an all-inclusive size range, running in XS-3XL.
"Size inclusivity is very, very important to me. Obviously, my sisters come in all shapes, sizes, colors, and all different qualities ... so I want to make sure that everybody can rock it," he said.
Shop the entire Pride collection at 3 pm ET today (July 19) on the Sisters Apparel website – before it sells out again.
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