Jameela Jamil slams Kim Kardashian's new body makeup line: 'I'd rather just make peace with my million stretch marks'

Actress and body positive activist Jameela Jamil took aim at Kim Kardashian’s newly launched body makeup line, which was designed to cover scars from skin conditions like psoriasis and eczema.

Jamil, who has been open about living with chronic eczema, retweeted Kardashian’s announcement of the new KKW Body Collection and said she would take a “hard pass” on the product, which she feels perpetuates body-shaming culture.

Jameela Jamil didn't mince words when she criticized Kim Kardashian's new body makeup line. (Credit: Twitter)
Jameela Jamil didn't mince words when she criticized Kim Kardashian's new body makeup line. (Credit: Twitter)

The Good Place star said that covering bodily scars every day is hardly worth “the work to take it all off before bed so it doesn’t destroy your sheets.” Jamil claimed she would “rather just make peace with my million stretch marks and eczema. Taking off my mascara is enough of a pain in the arse.”

But Jamil’s objection to the makeup goes even deeper than just inconvenience. While describing the “huge patches of pigment loss from scratching” at the skin condition, which is “all over” her legs — in addition to stretch marks — Jamil proclaimed, “I refuse to have these normal human marks weaponised against me.”

She acknowledged those of her 850,000 Twitter followers who “may not be ready to go without body make up,” saying they feel that way “because you’ve been taught to hate your natural body ... which is devastating but so understandable in our current climate.”

But for her part, Jamil said, “I’m not going to stop questioning and fighting the source of our shame.”

Many stood in solidarity with Jamil’s sentiments. They described the pride they take in their own imperfections, which stem not only from eczema and psoriasis but also surgery, cellulite, burns and other skin conditions like seborrhea and keratosis pilaris.

Some mentioned the hassle of having to worry about staining every fabric they come into contact with, and others congratulated her for having the courage to take a stand against what they described as a beauty industry that cashes in on shame.

One, though, found the tweet “condescending,” and another questioned why women are pressured to hide their scars but men are not.

Others stepped in to defend Kardashian’s product and the people who choose to cover imperfections. Some felt the choice to wear body makeup is “a form of expression” just like makeup for the face, but Jamil countered that unlike face foundation, body makeup is “expensive and hazardous.”

In a 2018 Instagram post, Jamil posted a video of herself scratching her skin and looking into the camera, saying “eczema means that this is just my life.

“This is all I do. I just sit here scratching the living s*** out of my legs.”

And in February, Jamil revealed on Instagram that she has Ehlers-Danlos Syndrome, a rare connective tissue disorder that she said also causes her to scar easily.

Like Jamil, Kardashian has also been open with her own skin struggles, namely her lifelong battle with psoriasis. In February, she struck back on Twitter against a publication that claimed she was suffering “a bad skin day” by letting them know “it’s psoriasis all over my face.”

According to Paper Magazine, in a now-deleted 2016 post, Kardashian wrote of accepting her psoriasis:

“I have that one patch on my right leg that is the most visible. I don't really even try to cover it that much anymore. Sometimes I just feel like it's my big flaw and everyone knows about it, so why cover it? I'm always hoping for a cure, of course, but in the meantime, I'm just learning to accept it as part of who I am."

But while debuting her new KKW Body Collection, Kardashian revealed she often uses body makeup to cover her psoriasis. She wrote, “I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup.”

But Jamil stands firm in her opinion that women shouldn’t cover their scars ever — not even sometimes, like Kardashian. She tweeted, “Save money and time and give yourself a d*** break.”

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