Jameela Jamil Says Khloé Kardashian’s Flat-Tummy Detox Ads Promote “Eating Disorder Culture”

Photo credit: Getty Images
Photo credit: Getty Images

From Cosmopolitan

  • Khloé Kardashian posted a Flat Tummy Co. advertisement earlier this week.

  • Jameela Jamil slammed Khloé for her post and made a whole video on Twitter about why Khloé’s wrong for doing it.


Welp, it’s no secret that Jameela Jamil and Khloé Kardashian are not friends. Jameela is a staunch activist for body positivity and firmly against promoting eating-disorder culture. Khloé has a show called Revenge Body and promotes appetite-suppressing shakes and teas for weight loss. It goes without saying, but these two are really not a good match for each other!

So that’s why when Khloé took to social media to promote Flat Tummy Co.’s products, Jameela was pissed. “Ok...I’ve posted with @FlatTummyCo’s Shakes in the past and YES, I also use a personal trainer and nutritionist, but THESE SHAKES WORK to help get your tummy back to flat. Trust me you guys....Go get 25% off the same Shakes I drink,” Khloé wrote.

Jameela sounded off on Khloé’s promotion on Instagram two days ago, straight-up asking her 2.6 million followers if Khloé is poor (I have to laugh) and wondering if that’s the reason Koko feels the need to do these harmful ads. I sh*t you not:

View this post on Instagram

IS SHE POOR?

A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 8, 2020 at 10:22am PST

Today, Jameela made a whole video about Khloé’s ad and gave an entire mouthful on why she thinks diet-pushing celebrities and influencers are the worst. She also shared her own personal experiences with companies approaching her to push similar products to her fans. Here’s what she said:

“Hello, so the reason I’m being so relentless about these detox and fucking diet-pushing celebrities and influencer fuckers is because it’s not just the products don’t work. It’s not just because the products can be incredibly dangerous. It’s not just because no one ever fucking declared the side effects of the products. It’s also because it is such a lie. They don’t take these products. These products cannot make you look the way these women do. You know what makes these women look the way they do? Personal trainers. Chefs, nutritionists, photoshop, plastic surgeons—all of which they are able to afford from the money that they receive from selling you these diet and detox products that have nothing to do with their aesthetic.

I’ve taken a lot of these products when I was younger—they don’t work. I’ve also been asked over the 11 years of my career to sell a lot of these products, which I’ve never done. People wanted me to attribute my naturally slim physique to their dodgy products and powders. Can you imagine how ridiculous that is—asking someone who is naturally thin to say that they got that way from using your product when that isn’t the truth. It’s literal false advertising.

Also, six years ago when I gained like 75 pounds, about five stone, on medication, I was offered so much money by diet detox companies and by exercise companies to be given a secret personal trainer and chef and nutrition plan, but not to declare that and say that it was just from using their product that I lost all this weight, and they wanted me to stage unflattering, humiliating photos of me fat and sad at the beach and then happy and thin six months later at an event looking successful and finally acceptable to society.
These people are such fuckers. This industry is so corrupt, it’s all just a scam. If you ever want to change the way that you look, please contact a professional—a health care professional. Someone who could advise you on nutrition and all of the important things that you need to know about. Don’t use a quick fix. Don’t use a fad diet. Don’t use products sold to you by celebrities. These people use plastic surgeons and don’t admit to it, so you can’t trust them now that they’re not being transparent. Nothing wrong with surgery, but you have to be transparent about it if you’re in a position of privilege and influence and power. That’s just how I feel about it. These absolute fuckers.”

Of course, this wasn’t the first Jameela went after Khloé. Back in March, Khloé was promoting Flat Tummy Co.’s shakes...again, and Jameela criticized her for that too. Consistency is key? “If you’re too irresponsible to: (a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product...and (b) tell them the side effects of this NON-FDA approved product that most doctors are saying aren’t healthy...then I guess I have to,” she wrote.

Well, it looks like Khloé heard Jameela and actually mentioned that she has a trainer and a nutritionist? Sadly, it doesn’t look like she’ll give up promoting the shakes for good, though, at this point in time.

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