Jacquemus Teases Nike Collab With Swoosh Bag Campaign Starring Sha’Carri Richardson: Price and Collection Details
- Oops!Something went wrong.Please try again later.
Nike’s trademark “swoosh” logo is now a handbag, thanks to Jacquemus. On Wednesday, the fashion house teased its upcoming collaboration with the athletic retailer, sharing a campaign image starring track and field sprinter Sha’Carri Richardson.
In an Instagram post, Jacquemus revealed that the collection, which includes clothing and accessories, debuts on Monday. The caption also prompted users to “guess the face” of the collaboration, with many quickly recognizing Richardson’s long nails and wing tattoo.
More from WWD
Tiger Woods Confirms Split With Nike as Storied Endorsement Deal Comes to an End After 27 Years
Richard Quinn Takes Max&Co. Into a Psychedelic Space Age Trip
More clues about Jacquemus’ Nike capsule could be spotted on the French label’s website, where three different colorways of the Le sac Swoosh are displayed. The handbag, priced at $525, comes in black, white and hot pink.
Currently, there aren’t any photos of the collection’s other offerings, though the website does show the names of several items including T-shirts, pants, hoodies and a Jacquemus version of Nike’s famed Air Force 1 sneaker. Prices range from $95 to $240.
Richardson, who is known as the fastest woman in the world, is sponsored by Nike. The brand even came to her defense following her one-month suspension by the United States Anti-Doping Agency, which prevented Richardson from competing in the 2020 Olympics after she tested positive for marijuana usage.
“We appreciate Sha’Carri’s honesty and accountability and will continue to support her through this time,” a Nike representative told Footwear News at the time.
Throughout her sponsorship, Richardson has fronted multiple Nike ads and worn the brand’s gear while competing. She sported Nike’s Air Zoom Maxfly Track & Field Sprinting Spikes sneaker when she won the 100-meter final at the World Athletics Championship in Budapest, Hungary, in 2023, officially making her the fastest woman in the world after breaking the event record.
Late last month, Jacquemus debuted its latest collection during haute couture week in Paris. Titled Les Sculptures, the fashion show featured appearances from house muses including Gigi Hadid and Emily Ratajkowski.
Best of WWD
