Jacquemus' Next 'It' Bag Is Shaped Like a Nike Swoosh [Updated]

Jacquemus is gearing up to release its next "It" bag. The aptly-named "Swoosh" bag — shaped like Nike's distinct logo — will be available to shop Monday, Feb. 26, according to an Instagram posted Wednesday.

The accessory is the latest launch from Jacquemus and Nike's ongoing partnership, which started in 2022 and debuted on the designer brand's Fall 2022 runway in France. The collaboration began mostly with ready-to-wear, including bra tops, bike shorts, mini dresses and more. A few months later, reimagined J Force 1 styles entered the picture, potentially soon to be followed by Jacquemus-ified Air Max 1 sneakers.

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In an Instagram post, Jacquemus teased the new shoulder bag, held only by a hand in the image. "Guess who is the face?" the caption reads. Given the wing tattoo on the model's arm and their long stiletto nails, fans are guessing track star Sha'Carri Richardson is the mystery muse.

With even an AI-generated concept of a Jacquemus x Nike duffle bag generating plenty of hype back in 2022, this new collaborative style from the fashion-favorite brands will undoubtedly take over the accessory game upon its release.

Update, Monday Feb. 26, 1:15 p.m.: Nike and Jacquemus officially revealed their Spring 2024 collaboration that includes the "Swoosh" bag, six styles of apparel and footwear, as well as the full campaign starring Richardson. The items are currently available to purchase on jacquemus.com and will be at select Nike retail stores starting March 5.

Simon Porte Jacquemus said in a press release: "Late in 2020, when we started to work on Le Swoosh bag, I was obsessed by the Swoosh itself, on its own. It's a unique logo, I wanted to reinterpret it and make it minimal and all about it."

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"Fashion is so personal and I definitely use it to express myself — it can show how you feel, your mood, your creativity," said Richardson, who set a 100-meter world record and is preparing for her Olympics debut at the 2024 games in Paris. "That's why I'm inspired by Simon's collection; the pieces are edgy and elegant at the same time and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same."

See every image from the campaign in the gallery above. Below, see each item from the Nike x Jacquemus collection.

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