Jacquemus’ First Nike Collab Drop Crashes Site as More Than 500k Consumers Try to Cop the Line

Stephen Garner
·1 min read
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Simon Porte Jacquemus’ first Nike collection is here.

This morning, the French designer set social media ablaze when he announced a small selection of his debut collaboration with the athletic giant would drop today. The frenzy resulted in his own e-commerce site crashing due to an influx of eager consumers.

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“More than 500k connections,” Jacquemus wrote on his Instagram Stories on Tuesday morning. “The website of course crashed….!!! So sorry for this.”

Once the site was live, much of the drop, which included two colorways of the Jacquemus x Nike Humara sneaker as well as a sports bra, polo, hoodie, bike shorts, dresses and a bucket hat, was sold out.

Credit: Nike
Credit: Nike

Nike

Jacquemus said last month that for this female-focused collab with Nike, he wanted to create a capsule that reinterprets athletic women’s sportswear and the inspiration behind the pieces come from vintage ACG styles and Nike campaigns from the ‘90s.

The Jacquemus x Nike Humara sneaker, which is modeled after the designer’s favorite sneaker, features a premium leather upper, with suede overlay panels and a mini Swoosh branding on the sides. One of the pairs dons a light blue color scheme with gray accents while the other wears a brown makeup.

“Merging Nike’s performance acumen with Jacquemus’ approach to fit, the collection redefines summer “ready-to-wear” — comfortable anywhere, anytime,” Nike wrote about its forthcoming collaboration last month.

Nike said on its site on Tuesday that it would release the Jacquemus x Nike Humara sneakers on its SNKRS app on Sept. 10. The style retails for $170.

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