Jack Grealish Promotes PUMA Forever Palermo Campaign

The relationship between soccer and sneakers is unbreakable. Building off its proud history in the sport, PUMA introduced the first-ever Palermo campaign, starring Jack Grealish, the beloved Manchester City midfield playmaker, upstart, and style icon in his own right.

Embracing the effortless Italian style philosophy while bringing together past and present football DNA, the campaign features Grealish putting his own spin on the Palermo, an archetype of ‘80s terrace style that is back for 2023.

Lacing up the PUMA Palermo in vibrant new color schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole.

Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look, including a PUMA tricot and burgundy corduroy trousers.

The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe’s most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colorways.

Retailing for $90, the new pink-delight green-gum colorway and the vine-clementine colorway are available now in both men’s and women’s sizes on PUMA.com, the PUMA Mobile App and at the PUMA NYC Flagship store. For more information and to shop the latest Palermo colorways, check out PUMA's website.

Related: The PUMA Palermo Pays Tribute to Italy's Iconic Scenery