I've found 16 unmissable Black Friday deals on What Hi-Fi? Award 2023 winners

 Best Black Friday deals on What Hi-Fi? Award 2023 winners.
Best Black Friday deals on What Hi-Fi? Award 2023 winners.

All sorts of tech products are discounted in this year's Black Friday sales, from TVs to headphones, soundbars to hi-fi. But when it comes to quality, not all are born equal: just because something has a big red sale banner and a large percentage discount next to it does not necessarily mean it's a good deal. The product needs to be recommendable, for starters, and, to be the best option for you, better value than other discounted alternatives in its class.

No such questioning over deal quality is needed here, as below are the best discounts on newly crowned What Hi-Fi? Award 2023 winners. Our expert reviews team spent months judging and deciding the best products in their fields at their respective RRP prices, and having trawled the many retailer sales live this Black Friday week, we're glad to see that some of the recently announced winners are attracting Black Friday deals and, consequently, are now even better value than they were during Awards testing.

If one of the What Hi-Fi? Award-winner deals below does indeed satisfy your wants and needs, you will not be disappointed (and that's rarely a guarantee when you're shopping for Black Friday bargains). But if you're looking for something else – perhaps a slightly different product or at a different price level – we have curated longer, product category-specific Black Friday deals round-ups for your perusal, such as our best Black Friday headphones deals, hi-fi deals, soundbar deals and TV deals.

17 brilliant Black Friday deals on new Award winners

Bowers & Wilkins 607 S3 speakers was £599 now £459 at Sevenoaks (save £150)
Our favourite standmount speakers, winning a Best Buy award in the under £600 category as well as the most prestigious Product of the Year gong. They set the bar high for clarity, refinement and detail, but also have plenty in the way of punch and dynamism to entertain. In our five-star B&W 607 S3 review, we called them "entertaining in spades" and "a delight". Just add GDSAVE100 at checkout.

ALSO CONSIDER: The larger siblings, the 606 S3, are also current What Hi-Fi? Award winners, now on the end of an even bigger discount – £150 off. More mature than fun-sounding, but they sound bigger and have deeper bass. View Deal

Sony WF-C700 ANC wireless earbuds was £99 now £75 at Amazon (save £25)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, noise-cancelling earbuds are our favourite earbuds below £150. In fact, they just picked up our Product of the Year award in the headphones category. They feature 22.5 hours of battery life, IPX4 splash resistance and Bluetooth 5.2, and are available in black, white, orange or mint. "A no-brainer", as we called them in our Sony WF-C700 review.

ALSO CONSIDER: Don't need noise cancelling? The next-model-down, also-Award-winning WF-C500 are just £44 for Black Friday.View Deal

Amazon Fire TV 50-inch Omni QLED 4K TV was £649 now £449 (save £200)
The best-value 50-inch TV we have tested courtesy of a balanced picture performance and surprisingly decent gaming specs. We tested this model at £650, and now with £200 off it’s an even better proposition than ever (though we did see it drop to £400 in October). In our Amazon Fire TV Omni QLED review, we called it “a surprisingly consistent and considered performer that works within its means to provide a very satisfying and authentic picture”, and it's a great buy if affordability is key.View Deal

Sonos Beam (Gen 2) Dolby Atmos soundbar was £499 now £379 at Sevenoaks (save £120)
Sonos's impressive mid-level soundbar is a top-notch performer, especially at this discounted price. Being a Sonos product, Wi-Fi is on board, as is HDMI eARC and compatibility with Amazon Alexa and Google Assistant. In our Sonos Beam (Gen 2) review, we concluded that it "is simply the best Dolby Atmos soundbar at this price point".

Available for £399 at Argos, Sevenoaks, Richer Sounds, Sonos and John Lewis.View Deal

Chromecast with Google TV 4K video streamer was £60 now £40 at John Lewis (save £20)
"Google's cracked it this time," we said in our Chromecast with Google TV review. The Chromecast is a user-friendly, featured-packed media streamer with all the apps you already know and love. Whatever you want to watch, you can do with Chromecast. Plus, you'll get a great 4K HDR picture, and Dolby Vision and Atmos support. It's all you could ever really ask of a video streamer.View Deal

Sony XR-55A80L 2023 OLED TV was £2399 now £1389 at Amazon (save £1010)
Our favourite performance-per-pound TV of 2023 so far, the 55-inch Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. It sounds good by TV standards, too, and has a solid gaming feature set.View Deal

Technics SL-1500C turntable was £1099 now £899 at Sevenoaks (save £200)
The Technics SL1500C is one of the best-sounding, fuss-free direct drive record players we've heard for around a grand. While the official RRP has shot up to £1099 in recent months, this huge £200 saving on the white finish is the best deal it's had yet. Highly recommended, especially with this £200 cashback claim AND free Sennheiser SPORT wireless earbuds bundled in.

Price check: £1099 @ AmazonView Deal

KEF LSX II streaming speaker system was £1199 now £899 at Sevenoaks (save £300)
This wireless all-in-one system is a fantastic option if you want everything packed into two compact boxes – source (streaming), amplification and, of course, speakers! The LSX II has taken what was already a winning formula with the LSX and introduced some key upgrades that improve functionality, remaining a talented set-up that sings with any genre of music sent its way. This deal is also at Peter Tyson and Amazon.

ALSO CONSIDER: If your budget doesn't quite stretch, a more affordable all-in-one stereo speaker system is our Award winner in the next price bracket down: the £699 Triangle AIO Twin.View Deal

JBL Charge 5 portable Bluetooth speaker was £160 now £130 at Amazon (save £30)
The best budget portable Bluetooth speaker can be yours with £30 off right now in the Black Friday sale – the same price we saw for Prime Day earlier this year. A discount here is not to be sniffed at – the Charge 5 is an excellent sounding, no-nonsense portable Bluetooth speaker that has a legacy of excellent Charge models behind it. An easy recommendation.

ALSO CONSIDER: If you're looking for something smaller (and cheaper) to fling in a bag, the five-star, next-model-down JBL Flip 6 is great value at £89 at Amazon.View Deal

KEF LS50 Meta speakers was £1100 now £999 at Sevenoaks (save £101)
Delivering class-leading sound for less than a grand, the KEF LS50 Meta are sensational speakers – the best you can buy before you get to PMC Prodigy 1 territory. If you can afford them, buy them. The discount is also at Amazon and Richer Sounds, but Sevenoaks chucks in a free QED Silver Anniversary XT speaker cable (2m) worth £99.95.

ALSO CONSIDER: If you can stretch your budget to £1250, the PMC Prodigy 1 are fantastic alternatives if you like the sound of their clearer, more precise (albeit not as warm) sonic character.View Deal

RØDE NTH-100 wired over-ear headphones was £149 now £69 at Amazon (save £81)
Be as critical or as casual in your listening as you like – the Røde NTH-100 will put you fully in the picture with their revealing sound. If you want budget closed-back over-ears, Rode's first consumer pair are outstanding value even at their original price. A worthy winner of our Product of the Year award in the wired headphones category.View Deal

AudioQuest DragonFly Cobalt USB DAC was £269 now £179 at Richer Sounds (save £90)
Any money off this excellent, multi-Award-winning DragonFly Cobalt DAC is welcome and this is a sizable discount – the best we've seen if memory serves correctly. Want to boost your laptop, PC or mobile sound? This dinky USB device – the middleman between your device and wired headphones – will do it tenfold. Deal also at Sevenoaks and Peter Tyson.

Price check: £199 @ Amazon

ALSO CONSIDER: If you don't need something quite so discreet and you'd benefit from extra connectivity, the Award-winning iFi Zen DAC V2 for £179 at Scan is worth considering, though sadly isn't discounted right now.View Deal

Sony Xperia 10 V smartphone was £350 now £280 at Amazon (save £70)
Sony has delivered yet another compelling budget Android phone here. As we said in our Sony Xperia 10 V review, its picture and sound performance are hard to believe when we take into account how little it costs and, while it may not offer cutting-edge internal specs and the camera is hardly class-leading, it's comfortably the best budget phone on the market for movies and music.View Deal

Apple 2022 10.9-inch iPad was £499 now £437 at Amazon (save £62)
We commended the iPad that came before it thanks to its already winning performance, commenting that a design update was overdue. Now with an even better AV experience packed into a slick new design, the latest standard iPad has its time to shine again and is easier than ever to recommend in light of those improvements and this Black Friday discount.View Deal

Sony WH-1000XM5 wireless ANC headphones was £380 now £279 at Amazon (save £101)
The best premium over-ear wireless headphones for value, beating your Boses, Sennheisers and Apples, come packed with features, a minimalist design and an insightful, exciting sound that includes detailed, nuanced bass performance. If you are looking for a new pair of wireless noise-cancelling headphones, your auditioning should start with the five-star Sony WH-1000XM5. Deal also at John Lewis and Sevenoaks.

ALSO CONSIDER:  The brand-new Bose QuietComfort Ultra are pricier – £399 for Black Friday – but have the edge when it comes to ANC. The Sonys deliver greater transparency but at the expense of the Bose's richness and body.View Deal

Sony WH-CH720N wireless ANC headphones was £99 now £78 at Amazon (save £21)
Can't afford the XM5 above but still want ANC? For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done.View Deal

Black Friday quick links

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