The Furla brand ambassador made an appearance at the label’s presentation at Teatro Gerolamo, where she reminisced about wearing traditional Russian “valenki” (felt) boots when she was growing up. “It wasn’t a fashion shoe. It is kind of like a Russian Ugg, but better,” she said. “I was born and raised in Russia, and this was a warm shoe.”
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At the event, Shayk was touting the Furla 1927 Top Handle bag, which takes cues from the label’s rich archives. “This brand has existed for more than 93 years in the market,” she noted. “Furla is made in Italy — and I love everything made in Italy.” Shayk and Argentinian model Nicolas Ripoll both star in Furla’s spring ’20 campaign, which was revealed in January.
Neon frames and stripes as far as the eye can see. Neverending style. @irinashayk captured with her new Furla 1927 bag. #MFW2020 #thefurlasociety #furlafeeling #newcollection #furla #accessories #fashion #obo #creativedirection #creativeproduction
A post shared by FURLA (@furla) on Feb 20, 2020 at 9:21am PST
What are her plans for the rest of fashion week? “I’m looking forward to getting a little more sleep, having some spaghetti and enjoying Milano,” she said, remaining mum about which shows she might walk.
Last September, Shayk walked the Versace show alongside Jennifer Lopez and the Hadid sisters.
In addition to her major runway moments, Shayk is also known for her attention-grabbing street style. Last September, the model went shopping at Bottega Veneta in Milan, clad in an orange turtleneck and black miniskirt from Versace. For footwear, she slipped on Dr. Martens boots.
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