The internet is not happy with this new “Snow White” movie poster
After the success of the Emma Watson-led Beauty and the Beast live-action remake, fans are expecting a lot from upcoming remakes of Disney classics. But with that being said, fans have been let down by the 2018 Snow White movie poster, which seems to be marketing body-shaming.
The animated film, titled Red Shoes and the 7 Dwarfs, is a reimagining of Disney’s first animated feature (but Disney is not behind it). Chloë Moretz stars as Snow White, who has in her possession a pair of enchanted red shoes that, when worn, transfigure her natural body shape — short and curvy — to tall and slender.
After watching the trailer, we became very wary that Red Shoes is teetering on a thin line.
And judging by the film’s poster, it seems that Red Shoes tripped, fell, and fully crossed that thin line into body-shaming territory.
The poster shows the two versions of Snow White side-by-side and reads, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?”
Basically the poster is implying that the natural, curvy, and short Snow is not beautiful. Ahem, excuse us. We have an issue with that!
A post shared by Bridgette (@bridgey_r) on May 31, 2017 at 9:36am PDT
Obviously we’re not the only ones who have taken issue with the poster. Plus-sized model Tess Holliday took to Twitter to ask how in the heck this marketing idea got approved.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔
@ChloeGMoretzpic.twitter.com/PVhgwluGTM
— Tess Holliday 🥀 (@Tess_Holliday) May 30, 2017
Others are simply, and justifiably, outraged.
Yeah. My nine year old son will pissed be too, because even he knows this is utter bullshit.
— Jane Monheit (@JaneMonheit) May 30, 2017
The trailer is even worse
plus incredibly sexualised, dwarves watching Snow White getting undresssed... felt so grim!
— Dolores Haze
(@Upfold_Update) May 31, 2017
as a mother of a teenage daughter and a woman in general this is so so incredibly disturbing. #WTH
— Courtney Fernandez (@CourtLovesLife) May 30, 2017
WHAT THE HELL THATS SO TERRIBLE
— jenny (@uranidjitdean) May 30, 2017
As pissed off as we are, we have hope that Red Shoes is actually about spreading body positivity and was simply marketed wrong. According to Locus Creative Studios, body positivity seems to be their aim. The studio’s website states,
“A normal girl born into extraordinary circumstances, she’s a Princess who doesn’t fit into the celebrity world of Princesses — or their dress size. She wants to stay true to herself but Fairy Tale Island is all about looks, so it makes hard not to want to be like the others…In her quest to find her lost father, she learns not only to accept herself, but to celebrate who she is, inside and out.”
We guess we’ll just have to wait and see how Red Shoes pans out. With this huge marketing blunder against them, it’ll be hard for Locus to get back into the internet’s good graces.
