Infinited Fiber Company Announces New Partnerships, Board Members and Eco Accolades

Regenerated material maker Infinited Fiber Company is inking new deals to broaden the reach of its recycled cellulosic fiber, Infinna, made from 100-percent textile waste.

Finland-based Infinited and Swedish fashion brand Lindex last week signed a multi-year offtake agreement. The women’s wear and children’s apparel and accessories label committed to sourcing Infinna from the fiber maker’s first commercial-scale factory, which is set to open in Northern Finland in 2026.

More from Sourcing Journal

In preparation for the shift, Lindex will begin testing products and innovating with the recycled fiber firm next year. The material will augment the brand’s fiber portfolio, which includes other man-made cellulosics like viscose, with a circular alternative to virgin cotton.

“Infinited Fiber has the technology and opportunity to close the loop and turn post-consumer textile waste into new high-quality cotton-like raw material,” Lindex circularity and environmental sustainability lead Annette Tenstam said. “This is a great opportunity, not only for Lindex but for the entire textile industry.”

“Together we can drive positive change in the textile industry all while continuing our circular journey and minimising our environmental impact,” she added.

“We are proud to partner with forward-looking brands like Lindex, who make commercially binding commitments to buying Infinna from our future factories,” Infinited key account director Kirsi Roine said. “Trailblazers like them have shifted their thinking and purchasing behavior to enable the transformation of fashion.”

The partnership follows a recent announcement from Finnish kids’ activewear brand Reima, which debuted its first children’s hoodie made from Infinna fibers in August. The launch brought together several European innovators, from Portugal’s Inovafil, which spun the Infinna fibers into an organic-cotton-blended yarn, Eusebio, a mill in Italy that knitted and brushed the fabric, Finnish trim-maker Tuotenauha, which produced the care labels for the hoodie and Ommellinen, which cut and sewed the finished product. Launched in August, the “Uudesti” hoodie, which means “again,” or “anew” in Finnish, is sold at Reima’s stores in Finland.

“Longevity is a vital element in the sustainability of clothing,” the brand’s CEO, Elina Björklund, said. “This hoodie not only lengthens the life of cotton textiles, but we’ve also designed it to be used for a long time.”

“Once it’s used up, it can get a new life thanks to Infinited Fiber’s innovation,” she added. “Finally, circularity is reality, and we all at Reima are super proud to be part of it.”

As Infinited’s circular fibers continue to generate interest from companies looking to revamp their material portfolios, the company is also earning accolades from environmental groups.

The company in September announced that it was nominated for the 2023 Nordic Council Environment Prize, a 28-year-old award designed to raise awareness for companies that champion the environment in the Nordic region. The award’s theme this year revolves around the sustainable production and consumption of textile products.

The Nordic Council said the winner, which the Norwegian Crown Prince and Princess will announce on Oct. 31, will be an organization “pursuing the systemic transformation of the textile industry and textile consumption in a way that is sustainable on a global scale.” The Council’s adjudication committee said Infinited was recognized for its “multi-pronged approach to sustainability, its innovative technology, and its focus on co-operation throughout the textile value chain.” Other nominees include Renewcell and the Copenhagen Fashion Week Sustainability Framework.

The company is also tapping into new business talent as it scales. Last month, Infinited introduced a new board of directors with expertise across the finance, industrial production, fashion and textile circularity industries, which will help it build a new commercial-scale plant.

Andreas Tallberg has been appointed chair of the board, while Pertti Korhonen has been named vice chair. Markus Mannström, Joel Ankarberg and Laura Coppen joined the board as new members, while Elisabet Sallander Björklund and Elina Björklund will maintain their positions as members. Ali Harlin, Jan Lång and Jussi Sainiemi have elected to step down, the group said.

Infinited CEO and co-founder Petri Alava said the new members “each have extensive experience and insights that are extremely valuable to us as we scale up and build up our production capacity.”

Click here to read the full article.