This incentive will make men 4 times more likely to lose weight

Alexandra Klausner
·2 min read
Weight management
Weight management

People with obesity are four times likelier to lose weight if they’re offered pounds — money, that is — at the end of their weight loss journey, according to a new study from the UK.

Professor Pat Hoddinott from the University of Stirling in Scotland led the yearlong study, published in the journal JAMA Network. The study, titled Game of Stones, included 585 men — hailing from Bristol, England; Belfast, Ireland; and Glasgow, Scotland — with an average body mass index of 37.7. The study found that in addition to offering financial incentives, sending motivational text messages with information about lifestyle changes and online resources helped study participants lose more weight.

The men were divided into three groups. One group got cash incentives and motivational text messages, another group got just motivational text messages and a third group got neither.

Men who got motivational text messages and who received financial incentives were more likely to lose weight. Yakobchuk Olena – stock.adobe.com
Men who got motivational text messages and who received financial incentives were more likely to lose weight. Yakobchuk Olena – stock.adobe.com
Some men in the study were texted about lifestyle changes. Creativa Images – stock.adobe.com
Some men in the study were texted about lifestyle changes. Creativa Images – stock.adobe.com

Men who were offered money and sent text messages lost on average 4.8% of their body weight, those who were sent just texts lost 2.7% and those who got neither lost just 1.3%.

“Losing weight can make people feel better, reduce their risk of many health problems such as diabetes, and helps the health service with their aim to keep men well. However, we know men often don’t like to go to traditional weight loss groups,” Hoddinott said in a JAMA press release. 

Professor Pat Hoddinott led the study. stir.ac.uk
Professor Pat Hoddinott led the study. stir.ac.uk

“This was a very carefully planned study, created for men by men. We worked closely with various men’s health groups and charities, including Men’s Health Forum in the UK and Ireland, with more than 1,000 men living with obesity informing the design of the incentive structure,” Hoddintot added.

One group of participants was told $507 was being held in an account for them and would be released after the study but that, should they not meet their weight loss goals, money would be taken out. Of the men in that group, 27 received the full amount. On average, those men got $162.

“The research showed that offering cash incentives was a popular and effective way of helping men to lose weight. This initiative would be a low-cost solution for the health service to offer to men, requiring only four short weight appointments, and with money paid out only at the end to those who lose over 5% of their starting weight,” Hoddintot said in the release.