IKEA To Begin Selling Renewable Energy in Sweden With the Hopes of Battling Climate Change
Earlier this month, IKEA turned heads with the release of its HUVUDROLL meatball-scented candle. And the Swedish furniture brand is once again turning heads — in a less fragrant way — with their latest news. According to a report from Reuters, IKEA will begin selling renewable energy to households in Sweden this fall.
Although IKEA's renewable energy rollout in September will begin in Sweden, the company hopes to eventually bring renewable energy to all markets with the hopes of battling climate change.
"We want to make electricity from sustainable sources more accessible and affordable for all," the company said in a statement. "IKEA wants to build the biggest renewable energy movement together with co-workers, customers and partners around the world, to help tackle climate change together."
How exactly does IKEA plan to sell renewable energy to its customers? Thankfully, there's an app that seeks to make the process as seamless as possible. Customers will be able to buy affordable renewable electricity from solar and wind parks, and track their usage through a dedicated app. Users will also be able to use the app to sell back surplus electricity.
With Swedish meatball-scented candles and renewable energy, one can only imagine what IKEA has next up its sleeve.
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