The serum doubles as a face tanner, which means it’ll give you a gradual glow while tackling fine lines and wrinkles. It’s formulated with a natural tanning ingredient derived from sugar beets, hyaluronic acid to hydrate and soften skin, and gotu kola plant cell cultures, which are anti-inflammatory and help fight skin damage.
The serum has nearly a thousand five-star reviews from Ulta shoppers singing its praises, claiming it works better than anything else they’ve tried and that it leaves them with a “very natural” tan.
Shop now: $54; ulta.com
“I really care about aging gracefully and I’ve also had skin cancer — finding a good sunless tanner is important to me,” one shopper wrote. “This stuff is IT. First, the bottle is huge. I have been using this for about two weeks every other day and it looks like nothing has been used. I used this after my honeymoon to create the illusion that I got a tan while in Mexico. People literally commented on how tan I looked!”
The same customer noted that the serum feels “silky smooth” and that it moisturized the dry spots on her face.
You can also grab a mini duo of the face serum and dry oil mist at Sephora if you’d like to sample them before purchasing the full sizes.
The Coola Organic Sunless Tan Anti-Aging Serum is definitely an all-year-round skincare essential. Stock up before you start spending more time in the sun.