Huda Beauty's First-Ever Pop-Up Shop Is Now Open in London

Leah Prinzivalli

Imagine the perfect holiday-season evening. You're strolling down the street in London with one hand holding a hot chocolate, and the other balancing all of your holiday shopping bags. The weather is cold, but not freezing, and snow starts lightly falling. And as you look up to catch a snowflake on your tongue, you catch sight of Huda Beauty's first-ever pop-up shop, now open in Covent Garden.

Huda Kattan is following in the footsteps of fellow beauty bosses like Kim Kardashian West and Kylie Jenner, opening a brick-and-mortar store dedicated to all things Huda Beauty. Until now, the brand's products have been available at retailers like Sephora, but never before has the brand occupied its own IRL space. And since this is Kattan, you know it's gorgeous.

"I am so beyond excited to bring our Huda Beauty magic to all of our amazing Huda Beauty family in the U.K. with a pop-up event like no other," she wrote on the Huda Beauty blog. There's no word yet on exactly what the store is selling, but Kattan hints that it will stock "everything from our cult and newest products to limited-edition pieces."

The store opens today, November 29, and will exist for all your holiday beauty shopping needs through December 26. Practical shoppers can even book a shopping appointment to prevent a long queue, although walk-in visits will be available as well.

U.K. pals, we're trusting you to make this store so successful that Kattan has no choice but recreate it on our side of the Atlantic. Consider it your holiday mission.

More on Huda Beauty:

Now, step right in to Kattan's glamorous bathroom:

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Originally Appeared on Allure