These Are the Hottest Items to Buy in 2024

Navi Ahluwalia
·1 min read

It's that time again. Lyst has released its Q1 report for 2024, detailing the hottest brands, items and up-and-comers within the fashion industry, based on rising searches and customer data. As expected, Miu Miu is once again back on top as the hottest brand in the world, likely a result of its continually impressive Paris Fashion Week shows, brand ambassadors and must-have items. Following closely behind is Prada, alongside LOEWE, Bottega Veneta and Saint Laurent making up the top five.

Elsewhere, the report sees New Balance enter the Lyst Index for the first time, making its debut at number 15 in the top 20. The introduction of NB is likely due to its cult-loved collaborations, with its Miu Miu team-up entering this quarter's hottest items list at number one, followed by items like the brand's cheeky orange swim shorts, Carhartt's Detroit Jacket and Balenciaga's Rodeo Bag.

Alongside the hottest items and brands, the index introduces us to a selection of brands that are seemingly "moving fast" and rising the ranks. This quarter sees Area taking the top spot, followed by Wardrobe NYC and Dries Van Noten (though DVN is likely due to the fact that Dries recently announced he'd be stepping down from the brand.)

Take a look at this quarter's hottest items below and for the full report, head to the Lyst website.

1. Miu Miu x New Balance 530 SL Sneakers

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

2. Khaite Small Julius Panel Earrings

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

3. Miu Miu Swim Briefs

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

4. Alaia Mesh Ballet Flats

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

5. Carhartt Detroit Jacket

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

6. Balenciaga Rodeo Bag

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

7. Miu Miu Polo Shirt

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

8. Rick Owens Prong Gown

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

9. Area Jeans

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings

10. Saint Laurent Sunglasses

miu miu new balance trainers brown orange swim bottoms earrings
miu miu new balance trainers brown orange swim bottoms earrings