Balenciaga’s Erewhon Grocery Bags and Purses Shaped Like Coffee Cups Were Trending at Los Angeles Fashion Show

Unorthodox accessories took Balenciaga’s latest runway by storm. On Saturday, the high fashion label presented its fall 2024 collection to a series of stars including Nicole Kidman, Kim Kardashian and Salma Hayek, previewing its latest collaboration with Erewhon.

Founded in 1966, Erewhon has gained a buzzy following for its pricey organic fare, cultivating a celebrity fanbase that includes Lily-Rose Depp, Elizabeth Olsen and Miley Cyrus. The supermarket chain has even teamed up with the likes of Hailey Bieber and Bella Hadid, releasing $20 smoothies that spawned TikTok crazes.

More from WWD

• Nicole Kidman Opts for Dark Glamour in Velveteen Coat Dress at Balenciaga’s Fall 2024 Show in Los Angeles

• Origins, Erewhon Team to Launch Mushroom Serum-inspired Juice

• Kim Kardashian Accessorizes With Erewhon Shopping Bag at Balenciaga's Fall 2024 Show in Los Angeles

Balenciaga’s most recent show, which took place in the upscale neighborhood of Windsor Square, parodies Los Angeles’ celebrity culture, making velour tracksuits, Cardi B, and naturally, Erewhon, its primary co-stars.

Models and guests alike brandished purses shaped like coffee cups, water bottles and Erewhon grocery bags, all of which featured Balenciaga branding. “This is my purse for today, this is what Demna wanted me to carry, a little Erewhon Balenciaga bag with flowers, so I’m going to give him the flowers when it’s done,” Kardashian told WWD in reference to the label’s creative director.

Demna’s tenure at Balenciaga has been marked by a series of tongue-in-cheek stunts, having models trudge through mud during a 2022 show and spoofing political ads in the brand’s spring 2020 campaign

Balenciaga’s Erewhon push lines up with the release of a collaborative collection. Merchandise includes hoodies, tees, hats and tote bags, as well as a charcoal-infused juice. The latter can only be purchased at Erewhon stores from now through Dec. 9.

Balenciaga Fashion Show Front Row in Los Angeles Brings Kim Kardashian, Nicole Kidman and Erewhon Bags

Launch Gallery: Balenciaga Fashion Show Front Row in Los Angeles Brings Kim Kardashian, Nicole Kidman and Erewhon Bags

Best of WWD

• Jennifer Lopez Stars in New Intimissimi 'This Is Me Now' Campaign Photos

• Reformation and the New York City Ballet Collaborate On Sustainable Capsule Collection: Photos

• The RL 888 Handbag: A Closer Look at Ralph Lauren's Collection