What’s Hotter Than Hot? This Sitewide Sale From the Internet’s Award-Winning Retro SPF Brand

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I’ve always been a self-proclaimed ’80s and ’90s enthusiast, and before the recent nostalgia boom, I was convinced I was an outlier — that is, until Vacation sunscreen exploded onto the scene, and I realized that the majority of the Internet was indeed my people. There’s something so cozy and soothing about its low-res graphics and old-school styling that reassures me I won’t get ordered into submission by robot overlords. That — and the fact that its products just look so darn fun, hearkening to back in the day when we all had quite the time (big hair, big dreams!).

For all of us driven to anxiety by self-driving cars, worrisome AI voiceovers, or the overwhelm of some high-tech gadgetry, rejoice: As it turns out, Vacation, everyone’s fave emotional and literal retro respite from the world at large, is holding a 20% off sitewide sale throughout Memorial Day Weekend in celebration of National Sunscreen Day on May 27.

Yup, you read that right: At a cost less than a therapy session, from Friday, May 24 to Monday, May 27, you can now avail of discounted award-winning sun care, candles, fragrances, and covetable merch in all its Knots Landing, Jane Fonda-inspired glory. And because, as I said, they’re just the coolest, they’ll even throw in a free boat keychain or Vacation pen on purchases over $65 while supplies last.

The viral brand has charmed fans from all over with the mix of its ’80s catalog look with innovative, modern-day formulations, i.e. we really do get the best of both worlds. If you’re at a loss for where to start, though, I’ve shortlisted some must-tries and the gift-worthiest picks from this TikTok fave because there is no sunscreen gatekeeping in this house — ever. Enjoy!

Shop Our Vacation Inc. Faves

Classic Whip SPF 30

Shake Shake SPF 50 Mineral Milk

Orange Gelée SPF 30 Sunscreen Gel

“AFTER SUN” by Vacation®

Air Freshener Variety Pack

"VACATION" by Vacation® Luxury Duo

Well-Tipped Pool Boy

"VACATION" by Vacation® Luxury Duo

“VACATION” by Vacation® Luxury Duo

Instant Vacation® Corduroy Hat

Lip Desserts 5x Collector’s Set

Classic Whip SPF 30 Sunscreen Mousse

Vacation® Luxury Shine Duo

Super Stick SPF 45

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