Hoka's Most Affordable Running Shoe That 'Feels Good to Walk and Run in' Is Now Under $100

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Hoka sneakers have sprung to the forefront in popularity among men’s running shoes thanks to just how miraculously cushy and lightweight the styles are. Those who are interested in trying a pair but are hesitant to completely jump ship from their current brand will find that Hokas often cost around the $150 range and seldom go on sale. But select styles have recently been marked down, like the popular Arahi 6 as well as this one that just dipped below the $100 mark.

Right now, the Hoka Rincon 3 men’s running shoes are just $99.99—a rare 20% off the original price of $125. They’re enjoyed as running and walking shoes by shoppers, with more than 700 shoppers having given them five-star reviews. They are currently the No. 2 bestselling Hoka style at Zappos.

Hoka Rincon 3 Men’s Running Shoes in Red Alert/Flame, From $100 (was $125) at Zappos

[$100 (was $125); zappos.com]

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The Hoka Rincon 3 is a neutral running shoe. According to the brand, it’s been designed with a symmetrical footbed suitable for the average foot that doesn’t overpronate or underpronate. It also has Hoka’s medium, balanced cushioning, which the brand calls “the best cushion-to-weight ratio on the market.” It strikes the midpoint between underfoot protection and a responsive feel for a versatile wearing experience. Like many Hoka running shoes, the Rincon 3 has a mesh upper and a lightweight foam and rubber sole to help you feel like you’re gliding on air with each step.

Changing shoe brands can be a daunting experience, especially if you’ve only ever worn one brand, like Asics or Brooks, for years. But the Rincon 3 draws parallels to styles like the Asics Gel-Cumulus or the Brooks Hyperion Tempo because of the neutral design and middle-ground cushioning, despite Hoka’s lower drop. With that, the Rincon 3 is an excellent style to begin your love affair with Hoka, since it simply “feels good to walk and run with,” as one first-time shopper put it.

Hoka Rincon 3 Men’s Running Shoes in Ice Water/Diva Blue, $99.99 (was $125) at Zappos

[$100 (was $125); zappos.com]

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For shoppers, this is an experience that’s all too common. One shopper who deals with sciatic nerve pain heard about Hoka from a friend and decided to give the Rincon 3 a go. “This was the first pair I purchased after having been a loyal Asics wearer for a few years now,” they said. “These are much more comfortable and have a lot more cushion in the sole than any of the Asics I have owned. There are also plenty of colors to choose from on the website if you can't find what you are looking for in any of your local stores.”

Other shoppers tell a story akin to The Princess and the Pea, trying to find that perfect match for their foot but falling flat until they ran into Hoka. “I've worn every type of shoe to run—Nike, Adidas, Brooks, Nobull, Asics, New Balance,” they said. “These are the best shoes I've ever worn to run in. I wanted a lower drop but not zero drop as I've gone both directions and had both knee and Achilles problems. The Hokas are perfect for me at 6 foot 4 and 230 pounds and make me feel like I can go far and fast. Best shoe I've ever owned."

If you’ve been thinking about adding a pair of Hoka running shoes to your life, now is the time to do it. At under $100, the Rincon 3 is the most affordable pair of men’s Hoka running shoes you’ll find right now, but sizes are dwindling. Grab yours today while your size is still available.