Hoda Kotb and Jenna Bush Hager Get a Barbie Makeover in New Photos

It's a Barbie World.

Hoda Kotb and Jenna Bush Hager have joined the Barbie craze!

With all the hype surrounding the upcoming Barbie film—starring Margot Robbie, Ryan Gosling, Will Ferrell, Issa Rae, and a host of other notable celebrity faces—Hollywood has jumped onto a new trend: turning yourself into a Barbie meme.

On the official Instagram account of TODAY with Hoda and Jenna, photos of the co-anchors inside of Mattel-themed Barbie graphics were posted on April 5, and fans and viewers of the show couldn't get enough of the cute, nostalgic nod to the toy brand.

Related: What Is 'Barbiecore’? Plus, How To Style This Look (Without Being Cringe)

Above the capture of Kotb read the description "This Barbie is an inspiration," while "This Barbie is a reader," was showcased above Bush Hager's.

"C’Mon Barbie, let’s go party. 💅💄," the caption of the social media upload read. The morning broadcast's photographer Nathan Congleton, the person responsible for taking the snapshots used to create the images, was also tagged.

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"You Barbies are all amazing 🤩," one Instagrammer said, while someone else gushed, "Love this!!! ❤️"

A third added her own experience with the iconic novelties, noting, "Still have my barbie and Ken dolls, case and doll house from early 60s!"

Another appropriately summed up the pair of graphics with a witty idiom, chiming in with, "✨Leader & Reader Barbie✨"

The very first Barbie, created by Ruth Handler—who co-founded the toy manufacturing company Mattel with her husband in 1945—debuted at the New York Toy Fair on Mar. 9, 1959, and has been a household staple among children's toys ever since.

For more on the Barbie film dropping in theaters July 21—not to mention cool Barbie graphics featuring the cast—check out our guide!