This Highly-Covetable 'Cola' Q Timex Watch Is Now 30% Off at Huckberry

Photo credit: Courtesy
Photo credit: Courtesy

From Esquire

Are you sensing a pattern emerging here? If you feel like the Q Timex line of watches has made quite a few appearances around these parts over the last couple of years, well, you're not wrong. But when a brand comes storming out of the gate with a deeply desirable Pepsi colorway of a throwback diver and then keeps on delivering winner after winner—from updated colors to entirely new riffs on Timex's archives—that deserves a little attention.

So here we are, talking once more about a release from the brand that takes a licking and keeps on ticking. This time around, it's made in conjunction with the team at Huckberry, the online retailer that's got everything you need to make your life 143% outdoorsier—plus a solid collection of watches that you can wear in the wild, holed up at home, or wherever else might strike your fancy. And, in a bit of poetic symmetry, this watch is also inspired by a delicious cola, though the proliferation of black and red on the dial and bezel should be a pretty clear indicator that it's the one folks actually want to drink. (I'm sorry, but has there ever been a time when "Is Pepsi OK?" was answered in the affirmative?)

The styling on the Huckberry x Timex "Cola" sport watch differentiates it from its fizzy forbear, though. Instead of a 50/50 color split on the bezel, this time around you've just got red running from the top of the hour to the 20-minute mark. That, plus a crosshair dial, gives the watch a more military-inspired vibe.

The watch first debuted this past fall, but there's never been a better time to get one for yourself, since Huckberry just knocked 30 percent off the price tag. Considering the overall affordability of Timex in general, that means you've got one hell of a deal on your hands. So, what's someone to do with all this information? Well, clicking over to Huckberry and filling that cart would be a good place to start.

Then, maybe crack open a soda. (You know the one.) You've earned it.

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