No sterile Helvetica font for Herno, which launched a new collection marked by an H, embellished with a curl that runs under the logo. This is a graphic reminder of the Erno river that flows by Lesa, where Giuseppe Marenzi founded the Italian company.
Herno Monogram employs a fabric inspired by the Fifties, revived for the current logo trend. Outerwear, the brand’s bread-and-butter, was shown in a cotton jacquard version with beige background and contrasting dark brown H’s, or in nylon with a tone-on-tone H.
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Classic and oversize trench coats, bombers, parkas and pea coats were entirely monogrammed or with simple, discreet details on the back of the collar, on belts or on tabs.