Herno Designs Off-field Uniforms for FC Barcelona
ITALY-SPAIN: Herno is outfitting the FC Barcelona soccer team under a three-season deal stretching until the 2024-25 season.
As part of the tie-up the Italian outerwear brand will create off-field tailored and formal uniforms for the team’s male and female divisions, as well as for its basketball team, marking the first time such a partnership extends to all divisions.
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Team members and staff are expected to start sporting Herno gear next January in all European games and for any final game they will compete for.
Most recently, the Spanish team, known as Barça, had a deal with Thom Browne, which kicked off with the 2018-19 season and provided great momentum for the American designer.
Soccer is having quite a moment in fashion, with several luxury houses teaming up with international teams and, increasingly, tapping soccer players as their ambassadors.
Most recently, AC Milan announced Off-White as its official formalwear supplier, in a move that was widely anticipated with online leaks and Zegna was named the official off-field uniforms supplier of Real Madrid’s soccer and basketball teams, starting with the 2022-23 championship season.
Fendi, meanwhile, has dipped its toes in the soccer world for the first time revealing a link-up with the AS Roma team starting with the 2022-23 season and into the following, while Loro Piana, already a supplier of Turin-based Juventus, said earlier this year that it has extended its collaboration with the team to outfit its female division throughout the 2022-23 season.
Last year, Moncler forged a three-year collaboration as the official formalwear partner with Italy’s storied soccer team FC Internazionale Milano, commonly known as Inter.
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