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When Hermès Beauty first launched in 2020, the focus was all about color. Bright bullet lipsticks in shades of iconic orange and poppy red brought vibrancy to our beauty routines. But at the core of Hermès is the idea of understated elegance. In fashion, it manifests as a silk scarf tied around a coveted handbag, paired with jeans and a crisp white button-down. In beauty, it manifests as fresh, glowing skin that looks effortlessly natural. For both, you can turn to Hermès.
In support of no-makeup-makeup lovers everywhere, the fashion house just released its Plein Air collection, which consists of 12 Complexion Balm shades, a hand-assembled powder brush, two Radiant Powders to finish the look (in glow and matte), and a set of branded blotting papers. "These lightweight complexion products reveal another set of Hermès's femininity," Gregoris Pyrpylis, the creative director of Hermès Beauty, tells BAZAAR.com. "It's very complementary to Rouge Hermès, as you have bold color in one simple stroke—the collection is more about enhancing natural beauty. The Complexion Balms are very flexible; you can use a lighter shade to conceal or a darker shade to contour."
Although 12 shades may not seem like a large number of options, each Complexion Balm adapts to between two and three skin tones, and is formulated to last up to eight hours per wear.
The Hermès Radiant Glow Powder contains a universal golden pink shade to accent a number of cheekbones and nose bridges, while the Radiant Matte Powder helps minimize shine—full stop. "The matte powder cancels out shine without adding extra texture—it keeps the radiance," Pyrpylis adds.
He also recommends using the brand's Plein Air Powder Brush to apply the powder under the eyes and around the nose specifically to mattify excess oil. Specially designed by creator of Hermès Beauty objects and creative director for shoes and jewelry Pierre Hardy, and hand-assembled by a French brush maker for the line, the brush is designed with goat hair fibers and a tapered shape for targeted application.
For those who get shiny throughout the day, oil control just got a lot more stylish thanks to the brand's sizable branded blotting papers, which are made from a combination of hemp, wood pulp, and kozo fibers from Japanese paper mulberry trees, and come in packs of 100. Each blotting paper drives home the open-air message and features a number of lightly watermarked H's artistically arranged to mimic plumes of a dandelion floating in the wind.
As Pyrpylis notes, Hermès Plein Air aims to softly refine and illuminate the skin, and includes core skincare ingredients like hyaluronic acid and mineral SPF 30 for a natural, skin-evening finish. "Rouge Hermès and Rose Hermès are all about color; they represent beauty almost in the sense of construction, while Hermès Plein Air provides the foundations," Hardy says in a statement. "Through its shape and color, the object must be able to express demonstrative moments of drama, or on the contrary make basic gestures clear, self-evident and simple. It is a little like the stage and wings of a theatre. The complexion balm is the part that remains unseen, an object that is not 'exposed.' The tube is functional, simple, fundamental."
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