Harry Styles’ Beauty Brand Could Be Launching Very Soon

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Harry Styles might have some secret projects up his sleeve – once again. Following in the steps of several other celebrity turned beauty entrepreneurs, the singer-actor-fashion icon might be officially breaking into the beauty industry soon.

According to documents obtained by Us Weekly, Harry has reportedly filed a trademark for a beauty company, named PLEASED AS HOLDINGS LIMITED. The trademark document, said to be filed under Harry's full name, reportedly lists “wholesale of perfume and cosmetics” as the nature of business. Harry is named as a director of the business alongside colleague and former personal assistant Emma Spring

Long-time One Direction fans will remember the fragrances the group released and promoted when they were together. We imagine this potential line could be a grown-up accompaniment but, at this point, the specifics are up in the air. We know Harry loves nail polish, and of course, he was part of the Gucci Memoire campaign but, at the same time, he is known to have a penchant for surprises. 

Regardless of whether the brand ends up coming to fruition or not, fans are excited about the potential of it all. “If we are going to be able to say, 'I’m wearing ___ by Harry Styles,' you’ll never hear from me again,” one user tweeted. “God, this is one of the hottest things he’s done besides exist,” another said and, well, true.

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Originally Appeared on Teen Vogue