Happy Socks Collaborated on ‘No Gender’ Socks for Pride Month
Swedish sock pioneer Happy Socks and The Phluid Project, self-branded as the first gender-free store, have teamed up on a line of rainbow-themed socks to support Pride month.
The collection features four colorful styles, including a pair emblazoned with the mantra “feet have no gender.” The duo will donate 10% of proceeds to the Stonewall Community Foundation, which raises funds for LGBTQ initiatives like education, health, anti-violence and family acceptance.
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“Fifty years ago, the modern Gay Rights Movement began, and today we are beaming with Pride,” said Rob Smith, founder and CEO of The Phluid Project. “It is a pleasure to have design partners like Happy Socks that understand self-expression and individuality and create for the gender spectrum.”
Styles are now available for $16 on the Phluid Project’s store in New York City, Thephluidproject.com, Happy Socks stores and on Happysocks.com. Each individual pair retails for $16, while the “No Gender Gift Box” includes two styles from the collection and retails for $28.
In addition to the product launch, Happy Socks and Phluid will also co-host a series of Pride-themed events throughout June.
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See the Pride Month collections of 2019 that are giving back to the LGBTQ community.
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