Halloween Makeup That Will Elevate Your Whole Look

halloween makeup
40 Halloween Makeup Looks to Elevate Your Costume Kindly Unspoken / Getty Images


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While we love all of the holidays here at The Pioneer Woman (Christmas! Easter! The 4th of July!), we have a special place in our hearts for Halloween. What other holiday allows you to use your wildest imagination to create a costume and become a completely different person for a night? While rocking a costume is definitely enough to transform your appearance, to really level up, you should add some spooky and sparkly makeup as well!

You can try something on the scary side of the spectrum (like a spider or zombie look) or the sweet (think: colorful fairy or melting ice cream styles). You can even get your little ones in on the fun with a bumble bee or kitten tutorial. (They're even easier than DIY kids costumes and toddler Halloween costumes!) If you’re not big into wearing head-to-toe costumes, you can even don something simple and let your makeup act as a last-minute Halloween costume in itself. Even better, face painting definitely doubles as a fun Halloween activity.

Whether you have a huge Halloween party to attend or are heading out with your kiddos to trick-or-treat in style, check out these 40 makeup looks that are sure to be a hit this Halloween. And PS: If you have sensitive skin or plan to wear the makeup for extended periods of time, make sure you have a gentle cleanser to wash it off and invest in a good moisturizer to apply afterwards.

Mermaid Makeup

Take a cue from one of the most popular movies of the year and pull out all things shells and sequins! Though Ariel's makeup is a lot more simple, you can have some fun by adding colorful eyeshadow and scales for your night under the sea.

halloween makeup, mermaid
Elizabeth Fernandez - Getty Images

Witch Makeup

Talk about a magical makeover! There are so many witch costumes to choose from: wicked, good, mystical, and more. The most classic can be achieved by grabbing a witch hat and broom then sweeping on some dark makeup.

portrait of little witch halloween
D-Keine - Getty Images

'80s Makeup

Halloween is the perfect time to take a trip back to your favorite decade. Did you know the '80s are Ree's favorite, too? Tease your hair to your heart's content then grab all of your brightest colors for eyeshadow, blush, and lipstick to have a totally tubular '80s Halloween Costume.

studio shot of a woman wearing 80s outfit
PeopleImages - Getty Images

Vampire Makeup

It's classic for a reason! This absolutely vonderful vampire costume is complete with white face paint and dark eyes. Just don't forget the dribbles of blood from the mouth! You can even grab fake vampire teeth to really cause a scream.

young boy dressed as dracula posing in costume at halloween
Cavan Images - Getty Images

Scarecrow Makeup

We like our scarecrows a little less scary and a lot more cutesy—much like this version that features the cutest sunflower eye makeup along with the classic scarecrow smile. A little face paint will have this one done in no time.

scarecrow halloween costume
SrdjanPav - Getty Images

Barbie Makeup

This October, copy a look from the Barbie film or go with your own version of the iconic toy. As long as you're feeling pretty in pink, that's all that matters! Seriously, there's no better time to get all dolled up—pun definitely intended.

girl with pink hairstyle and pink makeup
Olga Skred - Getty Images

Haunted Scene Makeup

Who says you have to dress as a specific character on the spookiest day of the year? Instead, try your hand at some ghoulish glam that's sure to steal the spotlight at any upcoming Halloween parties. We're loving the look of this classic haunted house scene.

halloween makeup
Cavan Images - Getty Images

Mime Makeup

If you don't already have the necessary clothing items to look the part of a mime, it's super simple to find a striped top and black beret (or any other black hat). For your makeup, start with a white base then get creative! You can draw details like hearts or triangles around your eyes with black eyeliner.

Get the tutorial at Dream A Little Bigger.

mime halloween makeup
Dream a Little Bigger

Zombie Makeup

Here's another classic costume that can easily come together to make you the scariest trick-or-treater on the block. Grab some old clothes and rip them up until you have your desired walking-dead look. As for makeup, you'll want to make yourself look... well, dead! Pale and bloodied face makeup with stitches will do the trick.

zombie halloween makeup
ia_64 - Getty Images

Beetlejuice Makeup

Transform yourself into the ghost with the most this Halloween with white face makeup, purple eyeshadow, and of course, all-over splotches of green. You can use a sponge to dab those on. Leave your hair alone or go all out with a green wig. Now, it's showtime!

beetlejuice halloween makeup
Chelsea Lauren - Getty Images

Pink Flamingo Makeup

Pretty in pink! You could create a full-on flamingo costume to pair with this rosy look created by Sivan Ayla, or just wear all pink and add in a few feathers for good measure.

Get the tutorial at Sivan Ayla.

halloween makeup tutorial flamingo
SIVAN AYLA

Forest Elf Makeup

This tutorial is great for littles and adults alike who want to dress up as forest elves this Halloween. Some green eyeshadow, curly designs, and a woodland-inspired crown will pull your look together.

Get the tutorial at Cuckoo4Design.

halloween makup tutorial elf
Forest Elf Makeup

Sugar Skull Makeup

Inspired by the Mexican holiday Día de los Muertos, or Day of the Dead, this sugar skull look requires black and white face makeup and a steady hand when drawing the beautiful blue floral designs.

halloween makeup sugar skull
Anastasia Dobrusina - Getty Images

Sally Makeup

Here’s a makeup look that’s oh so easy to apply, and looks just spooky enough. You’ll put on a hint of white face makeup for that washed-out appearance of Sally from The Nightmare Before Christmas, and then use a black face paint stick to create the stitches. A red lip completes it.

halloween makeup ragdoll
Victoria Caverhill/Adore Photography - Getty Images

Cracked Pumpkin Makeup

This jack-o’-lantern look is so cool! Armed with orange and black face paint, you’ll follow a few easy steps to create this gourd-geous look.

Get the tutorial at Kindly Unspoken.

halloween makeup pumpkin
KINDLY UNSPOKEN

Kitten Makeup

This Halloween makeup is as classic as it comes, and it’s totally appropriate for little ones. Use a face paint stick to draw on freckles, whiskers, and a tiny black nose to make your kiddo the cutest kitty-cat in the neighborhood.

halloween makeup kitten
MARCY MALOY - Getty Images

Poison Ivy Makeup

For a fresh out of the forest look, follow this tutorial. Green eyeshadow and ivy leaves create a plant-like effect, while spray-painted red hair provides a touch of whimsy.

Get the tutorial at My Poppet Makes.

halloween makeup poison ivy
MY POPPET MAKES

Unicorn Makeup

No one is too old to wear unicorn makeup, from kids to grown-ups! Start with a unicorn horn headband, then make the look come to life with sparkling pink eyeshadow, matching pink lip gloss, and a few rhinestones.

halloween makeup unicorn
Roberto Benigno / EyeEm - Getty Images

Spider Eye Makeup

For a style that will make everyone's skin crawl, follow these steps to draw a creepy spider over one eye. And for even more drama, pucker up for a crimson pout.

Get the tutorial at Kindly Unspoken.

halloween makeup spider
KINDLY UNSPOKEN

Lion Makeup

Here’s some makeup that's sure to cause an up-roar at your Halloween party. Use black, orange, and white face paint to make your kid look just like a lion that’s ready to pounce.

halloween makeup lion
fotostorm - Getty Images

Cinderella Makeup

If only you had some mice and birds to help you get ready! For a sweet and simple makeup look that’s worthy of Cinderella, turn to this tutorial.

Get the tutorial at …love, Maegan.

halloween movies cinderella
MAEGAN TINTARI / LOVEMAEGAN.COM

Bunny Makeup

Some-bunny looks adorable for Halloween! For a last-minute (but still completely charming) costume to pull together in a flash, have your little wear a pink and white dress, a pair of ears, and bunny makeup that’s a piece of (carrot) cake to create.

halloween makeup bunny
Jose Luis Pelaez Inc - Getty Images

Glow-in-the-Dark Makeup

Perhaps you don’t want to go with a specific look for your Halloween makeup. In that case, simply show off some glow-in-the-dark glitter makeup that can be applied all over your face or just on your eyelids.

Shop Now

halloween makeup glow in the dark
AMAZON

Classic Clown Makeup

You're probably used to seeing scary clowns on Halloween, so why not mix things up with this cute clown makeup look from Laura Jade Prado! It's equal parts nostalgic and endearing.

Get the tutorial at Laura Jade Prado.

halloween makeup classic clown
LAURA JADE PRADO

Bumble Bee Makeup

For a makeup look that will have the whole neighborhood buzzing, buy some yellow and black face paint and draw stripes on your little one to match their bumble bee costume.

halloween makeup bumble bee
Colin Hawkins - Getty Images

Colorful Fairy Makeup

Embrace your inner fairy with this colorful makeup tutorial. The look will be spot-on with a flower crown and a pair of pointed ears.

Get the tutorial at Kindly Unspoken.

halloween makeup colorful fairy
KINDLY UNSPOKEN

Lady Head Vase Makeup

Mimic those face vases that are so popular these days with this dramatic makeup look. You’ll need plenty of white face paint and a classic red lip to match the roses in your hair.

Get the tutorial at Keiko Lynn.

halloween makeup flower vase head
KEIKO LYNN

Circus Clown Makeup

To inspire plenty of "awwws" around the neighborhood, make your child look exactly like a vintage clown. The makeup is super simple—a few dots of red face paint are all you need. Pair this look with a retro clown hat and some tulle.

halloween makeup circus clown
SOPHIE GARAEVA / EYEEM - Getty Images

Enchanted Owl Makeup

For a fanciful owl that you won’t find anywhere in nature, use this tutorial to create “feathers” on your face in shades of purple, pink, and teal.

Get the tutorial at Slashed Beauty.

halloween makeup enchanted owl
SLASHED BEAUTY

Spooky Skull Makeup

For a skull-inspired style that's just as glamorous as it is spooky, apply black makeup around your eyes and some carefully placed adhesive rhinestones. Complete the look with a striking black floral headpiece.

halloween makeup spooky skull
Natalia Serenko / 500px - Getty Images

Alice in Wonderland Makeup

Want to create a clean, simple makeup look for your little Alice in Wonderland? Simply apply a touch of face powder and some pretty red lip gloss.

halloween makeup alice in wonderland
Nicole Hill Gerulat - Getty Images

Melting Ice Cream Makeup

This ice cream look is a real scream! Go through the steps and learn how to attach a real ice cream cone to your face and then apply colorful face paint to make it look as if it’s melting.

Get the tutorial at Kindly Unspoken.

halloween makeup melting ice cream
KINDLY UNSPOKEN

Cute Deer Makeup

Oh, deer—this might be one of the cutest Halloween makeup looks we’ve ever seen. For a girly take on this beloved woodland creature, use false eyelashes, black face paint, and a few freckles—and don’t forget the antlers!

Get the tutorial at Honestly Jamie.

halloween makeup deer
HONESTLY JAMIE

1920s Flapper Makeup

If you’re planning to dress up as a 1920s party-goer this Halloween, you can’t go wrong with makeup that’s drawn right from the decade: dark red lips and the biggest eyelashes in town.

halloween makeup flapper
dbrskinner - Getty Images

Minnie Mouse Makeup

Mickey is sure to approve of this makeup look! Start with ears, a polka-dot skirt, and a black shirt, and top off your costume with cute yet glam makeup.

Get the tutorial at Kindly Unspoken.

halloween makeup minnie mouse
KINDLY UNSPOKEN

Marionette Doll Makeup

To put a creepy twist on a classic marionette doll look, refer to this tutorial that’ll show you how to make the “cracks” and achieve those amazing eyelashes.

Get the tutorial at Heart & Dwelling.

halloween makeup marionette doll
HEART & DWELLING

Frankenstein Makeup

Not into wearing a ton of makeup for Halloween? This Frankenstein look is light on the makeup, with just a little white face paint (or white powder, if you prefer), gray eyeshadow, and drawn-on stitches.

halloween makeup frankenstein
Tatjana Alvegard - Getty Images

Cat Makeup

For a purr-fect makeup look that effortlessly partners with an all-black outfit and cat ears, go with this tutorial.

Get the tutorial at Twist Me Pretty.

halloween makeup cat
Cat Makeup

Mad Hatter Makeup

To look like the Mad Hatter’s twin, you’ll need an orange wig, an eyeshadow palette filled with bright hues, and white foundation.

Get the tutorial at South Lumina Style.

halloween makeup mad hatter
SOUTH LUMINA STYLE

Face Paint Kit

If these Halloween makeup looks feel too advanced for you, that’s alright—you can always pick up a face paint kit that makes application a breeze, thanks to a book of step-by-step tutorials, brushes, and helpful stencils.

Shop Now

halloween makeup face paint kit
SOUTH LUMINA STYLE

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