Hairstylist Justine Marjan and Kitsch's New Accessories Collection Is the Coolest One Yet
Last year, hairstylist Justine Marjan and Los Angeles-based accessories brand Kitsch teamed up on a line of crystal-encrusted pins and clips. Now, their designs are seen on every Insta-girl and celebrity alike, making it the perfect moment for the duo to release something new. Kitsch and Marjan are back for round three, and this time they're giving us an even bigger, more well-rounded hair accessories collection. We're getting a new word pin, of course, but also chain-detailed clips, bows, headbands, and scrunchies — many in black and blush patent leather. It's an unexpected but exciting extension of the line.
As I did for the last launch, I went to Hollywood. But this time to Kitsch's big, new office to speak to Marjan and Kitsch founder Cassandra Thurswell about the new products, out October 17. Here's everything you need to know about the inspiration behind the new items — plus how we'll be wearing them.
In the co-lab:
"It's amazing working with Justine because from inspiration to design details — down to the drawstring bag products come in — [she] is involved," Thurswell tells Allure. "We both started our businesses from the ground up. We're working directly with each other; it's not two corporations. We work at the same speed, the same hustle."
Marjan agrees, calling the process fun and creative. "They get trend reports and I say what I've noticed or I'm interested in," she explains. "After fashion week last season, I knew I had to do something with chains, and no one was doing it. I brought inspiration and ideas and we'd go back and forth and work together."
Boss vibes:
Prior to launching Kitsch, Thurswell was a private jewelry designer, creating pieces for brands like Anthropologie and Forever 21. She saw a gap in the market for well-made hair accessories that didn't cost an entire paycheck. "Coming from Wisconsin, and in such a small town, all my girlfriends were fashionable but only had drugstore options or a really expensive, luxury version," she says. "I knew I wanted something fashionable, but I didn't want it to be poor quality." Her first products, those knotted hair ties, were cut and tied by Thurswell herself. Now, almost a decade later, she's collaborating with people like Marjan. "Opportunities, like with Justine, have been so amazing for us because we get to go outside the box with Kitsch," she says. It's obviously a shared passion. "It's nice to work with a female business owner," Marjan adds, "and I love doing everything I can to support other women doing exciting things."
More than just word pins:
Due to the success of hair clips that spell out Damn, Bo$$, Icon, Vibes, Glam, and Drippin', we're getting another word: Queen. But that's not all. "We still have the hematite (editor's note: a black stone, for the unfamiliar) theme going on but we were really inspired by chains and wanting to get that industrial feel," explains Marjan. "We're also bringing a modern take to headbands, because sometimes they feel so girly. If you're not a girl who would typically wear a headband, you can still wear these and be edgy and cool."
There are black and blush patent-leather headbands, both with chain details and without, and small and oversize scrunchies in the same colors and material.
The "dressy" scrunchie:
"It's your 'go out to dinner' scrunchie," Marjan says. "You can dress up, go to a holiday party, wear a scrunchie, and still be cute. Then we have the scrunchies with the chain details, plus the individual chain bobby pins in different sizes. Everything we've designed is meant to be mixed and matched." The collection also includes gold pins, which was a big request from fans.
Go all-out with it:
Marjan says these pieces are for the person who doesn't want to spend a lot of time styling their hair but still wants to feel put together. "You can do nothing to your hair, slick it into a bun with a scrunchie and put a bunch of chain pins in, and you have a full look that's super easy to do," she says. "I think people are taking more risks with beauty now. You've seen with Euphoria, people are doing bolder makeup looks, and I think this complements it really well. Just go for it. Let's just do all the things. Just have fun with it."
The new Kitsch x Justine Marjan collection retails for $29 to $49 and is available now on mykitsch.com.
More hair stories to check out:
Why It Matters That Retailers Are Finally Casting Models With Natural Afros
The Big Reason You Shouldn’t Bleach Your Roots If You Want Rainbow Hair
These Are the Best Purple Shampoos and Conditioners for Blondes
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Originally Appeared on Allure
