This haircare line lets you customize your hair based on your hair type

If you’ve ever had trouble finding the right shampoo for your hair, join the club. But one brand wants to remove all the guesswork from personal beauty. Based in New York, Prose is a haircare company that allows you to customize shampoo, conditioner and other haircare products based on your hair type. Here’s how it works:. Before you can checkout an item, you’ll be asked to complete a short consultation that dives pretty deep into your hair history and lifestyle. based on this information, Prose will prepare a “freshly made mix” of hair products and send them to you with tailored instructions on how to use them. Additionally, you’ll get a list of recommended ingredients that would be most beneficial for your hair concerns. all of Prose's products are free of parabens, sulfates, phthalates, mineral oils and GMOs. While Prose is a subscription service, its products are also available for a one-time purchase as well